Saturday, December 22, 2012

Forest City completes recapitalization of New York by Gehry at Eight Spruce Street luxury residential tower



New York by Gehry at Eight Spruce Street
Photo Courtesy Gehry Partners Manhattan
CLEVELAND, Dec. 21, 2012 /PRNewswire/ -- Forest City Enterprises, Inc. (NYSE: FCEA and FCEB) today announced the completion of a recapitalization of New York by Gehry at Eight Spruce Street, the company's Frank Gehry-designed, luxury residential tower in Lower Manhattan.

The transaction values the 76-story, 898-unit high rise at $1.05 billion. 

TIAA-CREF, a national financial services organization, becomes a 49 percent equity owner in the residential portion of the building, with original partners Forest City and National Real Estate Advisors (NREA) retaining 26 and 25 percent stakes, respectively.

David J. LaRue
Prior to the recapitalization, Forest City and NREA owned 51 and 49 percent, respectively.  Forest City expects to receive proceeds from the recapitalization of approximately $120 million. 

"We're thrilled to welcome TIAA-CREF into the ownership of this world-class property," said David J. LaRue, Forest City president and chief executive officer. "This transaction, and the commitment of a partner of the stature of TIAA-CREF, is testament to the tremendous value created by the development of this unique property.

Bruce C. Ratner
“In less than two years since opening, New York by Gehry at Eight Spruce Street has become world-renowned for its striking design, receiving international acclaim and major architecture awards, and has become a symbol for the resurgence of Lower Manhattan.

“We salute our New York team, led by Bruce Ratner, for the tremendous effort involved in planning and executing this outstanding project. This outcome is a direct reflection of their skill, creativity and dedication." 

"We believe that high-quality, multi-family assets in cities with the strongest demographics such as New York can be powerful additions to our well-diversified real estate portfolios," said Phil McAndrews, head of real estate transactions and joint ventures, TIAA-CREF. 

Philip J. McAndrews
 "The opportunity to invest in state-of-the-art, high-rise urban apartment complexes can be rare and we look forward to working with Forest City to maximize the value of this asset for our clients over the long term." 

Jeffrey J. Kanne, President and CEO of National Real Estate Advisors, said, "We are very pleased to be broadening our partnership to include one of the country's preeminent real estate investors.  We believe the high quality of our new partnership is reflective of the extraordinary quality of New York by Gehry and we look forward to working together for many years to come."

For a complete copy of the company’s news release, please contact:

Robert O'Brien,
Executive Vice President
Chief Financial Officer,
+1-216-621-6060, or

Jeff Linton,
Senior Vice President
Corporate Communication
+1-216-621-6060


Berger Commercial Realty Brokers Announce Two Lease Transactions



St. George Guardabassi
FORT LAUDERDALE, Fla. (December 21, 2012) - Berger Commercial Realty, a full service commercial real estate firm based in Fort Lauderdale and serving clients around the state, announced two deals from brokers St. George Guardabassi and Judy Dolan.

 Guardabassi and Dolan represented tenant Resolve Maritime Academy, LLC in the sublease of 6,120 square feet of office space  located at 1600 S.E. 17th Street in Suite 301. The sublease runs through June 30, 2014. The space was subleased by Halliday Group Realty Advisors, Inc.

Judy Dolan
 Guardabassi and Dolan also represented Resolve Maritime Academy, LLC in an original lease of the same space, plus an additional 834 square feet, from landlord 1600 17th Street Causeway, LLC, for a five year term commencing July 1, 2014. Berger Commercial Realty broker Keith Graves represented landlord 1600 17th Street Causeway, LLC in the deal.

 Media Contact:

 Marielle Sologuren
Pierson Grant Public Relations
(954) 776-1999, ext. 226


HFF closes $66.25 million sale of Avalon at Aberdeen Station in Aberdeen, NJ



Avalon at Aberdeen Station, Aberdeen, NJ
FLORHAM PARK, NJ – HFF announced it has closed the sale of Avalon at Aberdeen Station, a 290-unit, Class A multi-housing community in Aberdeen (Monmouth County), New Jersey.

HFF marketed the property on behalf of the seller, AvalonBay Communities, Inc.  MFREVF Aberdeen Urban Renewal, LLC purchased the asset for $66.25 million or $228,448 per unit.

Jose Cruz
Avalon at Aberdeen Station is a transit-oriented community located at 1000 Central Avenue, adjacent to the Aberdeen-Matawan train station and situated along the Garden State Parkway at exit 117.

 Constructed in 2002, the four-story property is 96 percent leased and features one- and two-bedroom units averaging 1,021 square feet each. 

Andrew Scandalios
Community amenities include a clubhouse, 24-hour fitness center, media room, community room, business center, outdoor heated swimming pool with Jacuzzi, sundeck and barbecue grills.

The HFF investment sales team representing the seller was led by senior managing directors Jose Cruz and Andrew Scandalios, managing directors Kevin O’Hearn and Jeffrey Julien and associate director Michael Oliver.

“With visibility from the Garden State Parkway and convenient access to a train station providing access into New York City and the New Jersey shore, Avalon at Aberdeen’s location provides a unique opportunity to the buyer,” commented Cruz.  “MFREVF Aberdeen Urban Renewal, LLC performed very well on their first New Jersey acquisition.”

Kevin O'Hearn
AvalonBay Communities, Inc. is in the business of developing, redeveloping, acquiring and managing high-quality apartment communities in the high barrier-to-entry markets of the United States.  These markets are located in the Northeast, Mid-Atlantic, Midwest, Pacific Northwest and Northern and Southern California regions of the country.

Contact:

Kristen M. Murphy
Associate Director
HFF | 9 Greenway Plaza, Suite 700 | Houston, TX 77046
tel 713.852.3500 | cel 617.543.4873 | fax 713.527.8725 | www.hfflp.com

HFF arranges $78 million financing for The Sunset in West Hollywood, CA


The Sunset, West Hollywood, CA
LOS ANGELES, CA – HFF announced today that it has arranged $78 million in financing for The Sunset, a 177,949-square-foot, mixed-use development in West Hollywood, California. 

                HFF worked on behalf of the sponsor, Broadreach Capital Partners, to secure the three-year, floating-rate loan through AIG Asset Management Group.  The loan, which provides for two additional one-year extension options, was used to refinance existing debt and will also be serviced by HFF.

                The Sunset is one of the largest developments along Hollywood’s Sunset Strip and is situated adjacent to Sunset Plaza, a 47-store lifestyle center.  

Todd Sugimoto
The property is 95 percent leased overall and includes a 10-story, 71,119-square-foot office tower and a two-story, 106,830-square-foot retail and office plaza along with a five-level, 937-space subterranean parking garage. 

Originally constructed in 1963, the office tower was completely rebuilt in 2001 and the plaza and parking garage were added in 2002.

Richard Plummer
Tenants include 19 Entertainment (production company for American Idol), Talpa Media Group (production company for The Voice), Apple, Equinox Fitness and H&M.

The HFF team representing the borrower was led by managing director Todd Sugimoto and director Andrew Harper along with senior managing directors Richard Plummer, Michael Ross and Michael Leggett. 

                Established in 2002, Broadreach Capital Partners is a real estate private equity firm that focuses on a variety of value-added opportunities primarily through investments in either commercial or lodging properties.  For more information, please visit www.broadreachcp.com.

Contact:

Kristen M. Murphy
Associate Director
HFF | 9 Greenway Plaza, Suite 700 | Houston, TX 77046
tel 713.852.3500 | cel 617.543.4873 | fax 713.527.8725 | www.hfflp.com

Thursday, December 20, 2012

Faris Lee Investments Completes $9.55 Million Sale of 51,572-SF Retail Property near Palm Springs, CA


  
Washington Square, Bermuda Dunes, CA
 IRVINE, CA– Faris Lee Investments, the nation’s largest retail-specialized investment advisory firm, has completed the $9.55 million sale of a 51,572-square-foot portion of Washington Square, a 136,314-square-foot retail center located in Bermuda Dunes, Calif., a desert city situated 23 miles east of Palm Springs in the Coachella Valley region of Riverside County.

                Dennis Vaccaro, senior managing director, with Faris Lee represented the seller, Washington Square S.C., LLC from Newport Beach, Calif. Vaccaro and Matt Mousavi, managing director with Faris Lee, represented the buyer, 42 Washington Square LP, a partnership out of Orange County, Calif. The closing cap rate was approximately 7 percent.

Dennis Vaccaro
The sold portion of Washington Square, located at 42-100, 42-200 and 42-400 Washington Street, was 97 percent occupied at the close of escrow and includes a 30,000-square-foot HomeGoods store, as well as other neighborhood retailers. 

Tenants within Washington Square that were not a part of the transaction include: Ralph’s, Walgreens, Chase Bank, Big O Tires, Jack in the Box and Wienerschnitzel and others. 

Matt Mousavi
“The desert location of the property came with the preconceived notion of instability of the greater Coachella Valley marketplace,” said Vaccaro.

 “In order to educate potential buyers, Faris Lee crafted a micro-analysis of the asset which clearly highlighted the proven strength of the property as the dominant center in the market. We secured 10 offers and identified a strong buyer who was in a 1031 exchange.”

Faris Lee also assisted the buyer on securing a new loan by educating the lender, UBS, on the property’s strength and stability in order to ensure a smooth and timely close of escrow. 

For a complete copy of the company’s news release, please contact:

Darcie Giacchetto,
949.278.6224
Spaulding Thompson & Associates
For Faris Lee Investments

Charles Dunn Co. Completes $10,825,000 Sale of 128-Unit Multifamily Property in Los Angeles



Hamid Soroudi
LOS ANGELES, CA,  Dec. 20, 2012 – Charles Dunn Company, one of the largest full-service regional real estate firms in the western United States, has completed the $10,825,000 sale of a 128-unit multifamily property located at 930 S. Bonnie Brae St. near the major cross street of Olympic in Los Angeles.

Hamid Soroudi of Charles Dunn Company represented the seller, Los Angeles-based Melrose Camerford Partners, LLC. The buyer, Los Angeles-based 930 S. Bonnie Brae, LLC represented itself. The sale closed at a 6.4 percent cap rate.

930 South Bonnie Brae Apartments,
Los Angeles, CA

The four-story property includes an elevator, pool, spa, recreation room, rental office and a gym.  It also offers controlled access and subterranean parking.  

The unit mix consists of 45, one-bedroom units with average rent of $884; 23 single units with average rent of $673; and 60 bachelor units with average rent of $644.  All the units have air conditioning. 

Soroudi leads Charles Dunn Company’s The Soroudi Group. The Soroudi Group is the most successful and active group of brokers involved in selling and exchanging of prime Westside Properties. Their marketing program delivers sold properties at more than 98.5 percent of the list prices within a compressed marketing period.

For a complete copy of the company’s news release, please contact:

Darcie Giacchetto
D.G. Communications, Inc.
949.278.6224

Charles Dunn Co. Completes 19,042-SF Office Lease With Acento Advertising, Inc. in Santa Monica, CA



Gelena Skya-Wasserman
LOS ANGELES, CA – Charles Dunn Company, one of the largest full-service regional real estate firms in the western United States, has completed a 19,042 square foot lease with Acento Advertising, Inc.

The seven-year lease is valued at $4.36 million.  Acento Advertising will relocate and expand into its new space at 2001 Wilshire Blvd. in Santa Monica in March 2013. The firm currently has 60 employees and plans to double its staff once it settles in its new location.

Built in 1980, the six-story property is now 95 percent occupied with the Acento lease. Acento is the largest tenant within the office building. The property is near LAX and the 10 and 405 freeways. It is also within walking distance of numerous restaurants and amenities such as Veggie Grill, Poquito Mas, and Whole Foods.

Roger Beck
Roger Beck, SIOR and Gelena Skya-Wasserman of Charles Dunn Company represented the tenant, Acento Advertising. The landlord, Douglas Emmett, represented itself.

Acento Advertising, a full-service integrated marketing communications agency focused on the U.S. Hispanic and Latin American markets, was previously within a 10,000 square foot, free-standing building at 2254 S. Sepulveda Blvd. The Beck-Skya team of Charles Dunn Company handled the subleasing of its current space to Imaginary Forces, LLC.

“The 2001 Wilshire office building was selected due to its high profile Santa Monica location and full top floor availability,” said Beck, senior managing director with Charles Dunn Company out of the Sherman Oaks office. “Our client desired a location to project a sophisticated presence which they could utilize for significant account expansion.”

2001 Wilshire Boulevard, Los Angeles, CA
The Beck-Skya team was successful in subleasing the agency’s existing Sepulveda building and developing an effective relocation plan for Acento Advertising. In addition to providing space plan support, the Beck-Skya team was also key in developing cost-effective value engineering to maximize its new space in order to finalize the lease transaction. In addition, the team was instrumental in providing critical scheduling and relocation services.

“Acento’s new space will be entirely remodeled to reflect the firm’s corporate culture,” said Skya-Wasserman.

Skya-Wasserman added: “Santa Monica is a very tight submarket with just a 10 percent office vacancy. There are very few full floor creative spaces left in this particular area. Acento was able to take advantage of this opportunity and current market conditions. The firm will also enjoy a full floor of contiguous space with exposed ceilings and full perimeter glass with views to the ocean and across West Los Angeles.”

For a complete copy of the company’s news release, please contact:

Darcie Giacchetto
D.G. Communications, Inc.
949.278.6224

Assisted Living Community in Cumming, GA Sells for $7.5 Million



Laurel Creek Manor, Cumming, GA
 TAMPA, FL -- CLW Senior Housing is pleased to have represented Servant Healthcare Investments (Laurel Creek), LLC in the sale of Laurel Creek Manor, an Assisted Living/Memory Care community located in Cumming, Georgia.

Occupancy at the community has been averaging 95% to 100%.

The property was purchased by CNL Lifestyle Properties, Inc. for $7.5 million ($156,250 per unit).

Contact:

Allen McMurtry • 813.349.8349 • amcmurtry@clwrg.com
Megan Fetter • 813.349.8344 • mfetter@clwrg.com

Taubman Announces Acquisitions Of Additional Interests In Florida’s International Plaza And Waterside Shops



Internatonal Plaza, Tampa, FL
 BLOOMFIELD HILLS, MI  /PRNewswire/ -- Taubman Centers, Inc. (NYSE: TCO) announced the acquisition of an additional 49.9 percent interest in International Plaza (Tampa, Fla.) and an agreement to acquire an additional 25 percent interest in Waterside Shops (Naples, Fla.). 

The company acquired its additional interest in International Plaza from CSAT, LP, increasing its ownership in the center to 100 percent. The $437 million purchase price for CSAT, LP's interest in the center consists of $275 million of cash and approximately $162 million of beneficial interest in debt.

"We are pleased to have an opportunity to increase our ownership interest in International Plaza. The acquisition will be accretive and the center is in a strong, growing market," said Robert S. Taubman, chairman, president and chief executive officer of Taubman Centers.

Waterside Shops, Tampa, FL
  "Since its opening in 2001, International Plaza has become the dominant upscale shopping center in the Tampa market. It's a highly productive asset, with sales per square foot above our portfolio average."

International Plaza is located at the center of the Tampa metroplex, on the grounds of Tampa International Airport. The 1,202,000 square foot center, which opened in September 2001, is anchored by Dillard's, Neiman Marcus, and Nordstrom.

The company has agreed to acquire a 50 percent interest in Waterside Shops from an affiliate of Oregon PERS (Oregon PERS) on a pari passu basis with an affiliate of The Forbes Company.

Robert S. Taubman
Upon closing, the company's ownership in the center will be 50 percent, the remaining interests are owned by an affiliate of The Forbes Company. The $155 million purchase price for Oregon PERS' interest in the center consists of $72.5 million of cash and $82.5 million of beneficial interest in debt.

 The company's share of cash and beneficial interest in debt are $36.3 million and $41.3 million, respectively. The transaction is subject to lender approval and is expected to close within 10 days thereafter. The Forbes Company will continue to lease and manage the center.

"We are delighted to build upon our successful partnership with Forbes by increasing our ownership in Waterside," said Mr. Taubman. "This highly productive, luxury oriented center complements our portfolio."  

Waterside Shops is located in the heart of Naples on the northwest corner of Seagate Drive and Tamiani Trail North (U.S. 41). The 336,000 square foot center, which opened in November 1992, is anchored by Nordstrom and Saks Fifth Avenue and was completely renovated between 2006 and 2008.

The seller in each transaction was represented by Eastdil Secured, LLC.

For a complete copy of the company’s news release, please contact:

 Karen Mac Donald, Taubman, Director, Communications, +1-248-258-7469, kmacdonald@taubman.com,

 Barbara Baker, Taubman, Vice President, Corporate Affairs & Investor Relations, +1-248-258-7367, bbaker@taubman.com


Liberty Property Trust Announces $155 Million Investment In Industrial Acquisitions In Fourth Quarter


  
Michael Hagan
 MALVERN, PA /PRNewswire/ -- Liberty Property Trust has announced that it has closed on the acquisition of 19 industrial buildings totaling three million square feet for $155 million thus far during the fourth quarter.

The properties consist of 12 properties in Tampa, FL, totaling 1.2 million square feet; two buildings in suburban Chicago, IL totaling 1.2 million square feet; three properties in Charlotte, NC totaling 376,000 square feet; and two buildings in Shakopee, MN totaling 282,000 square feet. The properties are 96% leased.

Liberty's chief investment officer, Mike Hagan, commented, "Liberty continues to increase our industrial footprint with selective acquisitions in our targeted industrial markets. We anticipate an additional $18 million investment in industrial acquisitions by year-end, increasing Liberty's industrial holdings to 48 million square feet."

For a complete copy of the company’s news release, please contact:

Jeanne A. Leonard,
Liberty Property Trust,
+1-610/648-1704

Essex Realty Group Brokers Sale of Walk-up Apartment Building in Chicago, IL


1234 North Cleaver St., Chicago, IL

 CHICAGO, IL – Dec. 20, 2012 - Essex Realty Group, Inc. is pleased to announce the sale of 1234 N. Cleaver Street, a gut-rehabbed walk-up apartment building located in Chicago’s Wicker Park neighborhood. 

The property is situated on the west side of Cleaver Street, one block north of Division Street and in close proximity to the Division/Milwaukee/Ashland six-way intersection.

Jason Fishleder
 The Subject Property consists of 11 two-bedroom apartments with a unit mix of  three front 2 bedroom/1 bath, three middle 2 bedroom/1 bath, three rear 2 bedroom/1 bath and two garden 2 bedroom/1 bath Units.

 Jason Fishleder, Doug Fisher and Matt Welke of Essex  represented the sellers and Doug Imber and Kate Varde represented the buyers in the transaction.  The price was approximately $1,750,000.

 Essex Realty Group, Inc. specializes in the sale of investment real estate throughout the Chicago metropolitan area.

 Contact:

Douglas S. Imber
Essex Realty Group, Inc.
773.305.4902




HFF secures $51.8 million in financing on behalf of Kennedy Wilson



Harrington Square Apartments,
Renton, WA
IRVINE, CA – HFF announced today that it has secured $51.8 million in financing on behalf of Kennedy Wilson for the Atrium Apartments and Harrington Square Apartments, multi-housing communities in Kent and Renton, Washington,. 

                HFF worked on behalf of the borrower to secure the two 10-year fixed-rate loans with M&T Realty Capital Corporation (FNMA).  

A $25.8 million loan with a 3.44 percent rate was arranged for The Atrium Apartments and a $26 million loan with a 3.35 percent rate was secured for Harrington Square. 

Charles Halladay
The Atrium Apartments is located on more than 20 acres at 6248 South 242nd Place in the south end submarket of Kent, a city halfway between Seattle and Tacoma.  Renovated in 2009, the property has 300 units within 21 buildings.  

Units range from one- to three-bedroom layouts and average 835 square feet each.  Community amenities include an indoor basketball court, fitness center, spa, heated outdoor swimming pool, clubhouse and two children’s play areas.  The 95 percent leased property also includes 52 detached garages.

Mark Wintner
Completed in 2011, Harrington Square Apartments has 217 units plus 2,980 square feet of retail space. The property is 95 percent leased and features studio, one- and two-bedroom layouts.  Community amenities include a clubhouse, fitness center, bbq area and garage parking.  Harrington Square Apartments is located at 950 Harrington Avenue NE close to Interstate 405 in Renton, southeast of Seattle. 

                The HFF team representing Kennedy Wilson was led by director Charles Halladay and managing director Mark Wintner.
  
For a complete copy of the company’s news release, please contact:

Kristen M. Murphy
Associate Director
HFF | 9 Greenway Plaza, Suite 700 | Houston, TX 77046
tel 713.852.3500 | cel 617.543.4873 | fax 713.527.8725 | www.hfflp.com

Wednesday, December 19, 2012

Ackerman Medical breaks ground on 60,000 SF Medical Office Building in Stockbridge, GA


From left to right:
-          John Willig, Principal, Ackerman Medical
-          Jeff Cooper, COO, Piedmont Henry Hospital
-          Charles Scott, CEO, Piedmont Henry Hospital
-          Dr. Todd Schmidt, OrthoAtlanta
-          Michael Ochal, OrthoAtlanta
-          Mike Tallant, Principal, Commercial Assets Group
-          Steve Watson, Principal, Commercial Assets Group

   
 Atlanta, GA – John Willig, principal of Ackerman Medical at Ackerman & Co., gave the order to start the construction of the company’s newest medical office building, Henry Physician Center, last Friday.

Henry Physician Center rendering, Atlanta, GA
The new gateway to Piedmont Henry Hospital, a 60,000-square-foot medical office building, will be located at the entrance of the hospital’s campus, at the corner of Eagle’s Landing Parkway and Rock Quarry Road.

 It will serve the expanding medical needs of Henry County residents and accommodate the demand of growing physician practices seeking to locate on the new Piedmont Henry Hospital campus.

John A. Willig
The $11 million, three-story, Class “A” building, set to open October 2013, is already 60% leased:  anchor tenants, Piedmont  Healthcare, has taken 15,000 square feet of space on the second floor and OrthoAtlanta, has secured the entire third floor (20,000 square feet).

The well-attended official ground-breaking ceremony included: Charles Scott, CEO, Piedmont Henry Hospital; Jeff Cooper, COO, Piedmont Henry Hospital; Dr. Todd Schmidt, OrthoAtlanta; and Michael Ochal, OrthoAtlanta, among others.

Henry Physician Center is being privately developed and is owned by a venture of Ackerman Medical, Commercial Assets Group and local physicians on long-term ground lease. Henry Physician Center is now leasing. Mike Tallant, from Commercial Assets Group, and John Willig represent the property.

Mike Tallent
 Headquartered in Atlanta, Ackerman & Co. is a privately held, full-service commercial real estate firm focused on providing quality investment, brokerage, management and development services in the Southeast.

 The company, founded in 1967, retains an expert team of more than 100 real estate professionals. To date, Ackerman & Co.  has developed and acquired more than 30 million square feet of office, medical, retail and mixed-use space, has nearly 4 million square feet under management, and maintains an investment portfolio valued at $750 million.

For a complete copy of the company’s news release, please contact:

Fara Wilson,
VP of Marketing
770. 913.3904 


 

HFF arranges $42.5 million financing for Public Market in San Francisco Bay area



Public Market, San Francisco Bay Area
SAN FRANCISCO, CA – HFF announced today that it has arranged $42.5 million in financing for Public Market, a 272,000-square-foot mixed-use development in the San Francisco Bay area.
                 Representing a joint-venture between Angelo, Gordon & Co. and City Center Realty Partners, LLC, HFF secured non-recourse, floating-rate acquisition financing through Bank of America, with a six-year term at a very competitive risk-based spread over the 30 Day LIBOR rate.  

Peter Smyslowski
The loan also included a one-year extension option and a future funding component for property renovations, leasing commissions and tenant improvements.

                Located in the East Bay submarket of Emeryville, Public Market consists of 153,000 square feet of retail space including a 10-screen Regal theater, and a 119,000 -square-foot, eight-story Class A office tower.

  Key retail tenants include Urban Outfitters, Guitar Center, Peet’s Coffee & Tea, Regal Cinemas and In-Shape Health Club.  Office tenants include Random House, Inc., Silicon Valley College and Rocket Software, Inc. 

  The property is situated on 14 acres adjacent to Interstate 80 at the foot of the San Francisco Bay Bridge. 

Kevin Redford
                The HFF team representing the borrower was led by managing director Peter Smyslowski and director Kevin Redford.

                “Public Market is one of the most well-known retail, mixed-use assets in the East Bay,” said Redford.  “It enjoys an incredibly strong brand name while providing our client with tremendous upside.”

                Angelo, Gordon & Co. is an investment advisor specializing in alternative investments such as real estate, distressed assets, public-private partnerships, risk and convertible arbitrage, and private equity.

City Center Realty Partners, LLC specializes in the development, redevelopment and acquisition of urban real estate; including retail, office and mixed-use properties.

Contact:

Kristen M. Murphy
Associate Director
HFF | 9 Greenway Plaza, Suite 700 | Houston, TX 77046
tel 713.852.3500 | cel 617.543.4873 | fax 713.527.8725 | www.hfflp.com


ZipRealty Launches Second Generation of Zap to Improve Real Estate Agent Efficiency and Service


Lenny Baker
EMERYVILLE, CA, Dec. 19, 2012 – ZipRealty, Inc. (http://www.ziprealty.com) (NASDAQ: ZIPR), the leading online technology-enabled residential real estate brokerage company, today launched the second generation of Zap, a cutting-edge real estate technology solution for agents, brokers and home buyers.

Zap combines ZipRealty’s industry-leading CRM with its website and mobile application, the most powerful suite of real estate marketing tools in the United States.

Zap fully integrates these dynamic platforms to give prospective home buyers superior customer service, while providing agents with sophisticated insight into their clients’ online home search activity.

Van Davis
The Zap platform is available to both ZipRealty agents and Powered by Zip (PBZ) agents, ZipRealty’s nationwide broker partners.

 “Together, Zap and ZipRealty.com are designed to empower a movement of agents and brokers who seek to serve their customers differently,” says Lanny Baker, President and Chief Executive Officer of ZipRealty.

“Our integrated technology system provides home buyers with accurate and timely real estate information, while enabling agents to deliver the outstanding personalized service that converts leads into actual business.”

“Zap is an end-to-end real estate solution,” says Van Davis, President of Brokerage Operations for ZipRealty. “It helps agents identify ‘high-probability’ customers – those more likely to execute transactions – monitor their online search parameters, such as their preferred neighborhoods and pricing preferences, and respond when and how the customer prefers.”

For a complete copy of the company’s news release, please contact:

Stacey Corso
Public Relations Manager
ZipRealty, Inc.
(510) 735-2667