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(IMAGE CREDIT: AQUARIUM AT THE BOARDWALK)
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BRANSON,
MO – Outside the
Lines (OTL),
a design-build construction company that specializes in creating one-of-a-kind
water features, fountains, rockwork and themed environments, has announced the
construction of a ground-up show fountain in the lake at Branson’s developing
entertainment complex, Branson Boardwalk.
The
center’s 12,500 square-foot cascading lake is located along a prime section of
the Highway 76 Entertainment District and is adjacent to Aquarium at
the Boardwalk.
This $55 million project, the first
attraction developed at the Branson Boardwalk, focuses on fish and fun. Its
exterior icon is a giant 34-ton stainless steel octopus sculpture fabricated
by Demiurge whose tentacles will soon be tickled by a
visually stunning water-effects fountain designed and constructed by OTL.
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| J. Wickham Zimmerman |
“Branson
Boardwalk and Aquarium at the Boardwalk were designed to meet the demand for
fresh offerings in a well-loved destination with more than nine million visitors
each year,” says J. Wickham Zimmerman, Chief Executive Officer of OTL.
"The center showcases the increasing
importance of themed entertainment for property owners and developers,
especially over the last year and a half, as the retail sector was one of the
most impacted by the COVID-19 pandemic.”
As
part of its master plan for the 13-acre property, Kuvera Partners, owner and
operator of Branson Boardwalk and Aquarium at the Boardwalk, envisioned a
thrilling show fountain as an anchor attraction.
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Tej Sundher
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“We
visited the show fountain OTL designed and built at The Island in Pigeon Forge and knew instantly
something similar would be the perfect fit to drive additional foot traffic and
create a more effective sense of place for Branson Boardwalk,” says Tej
Sundher, Partner at Kuvera Partners.
“This
fountain show will both activate the lake at the front of the property and
offer an immersive experience for guests throughout the space,” Sundher
explains.
“We
are proud and delighted to add this new attraction to the Branson Boardwalk.”
This
one-of-a-kind show fountain will incorporate the property’s existing 34-ton,
55-foot-tall octopus sculpture.
Made up of hundreds of polyhedral plates and
internally illuminated with color-changing LED lights, the octopus will be
integrated into the show fountain’s control system; when a fountain show is
displayed, the octopus will become an extension of the show.
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Chris Roy
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“Deeper
and more subtle immersion is an increasing trend in the world of retail and
themed environments,” says Chris Roy, OTL’s Director of Creative Design.
“By
combining carefully designed visual and audio effects with high-level
programming and technology, the property’s new show fountain will be visible
from everywhere at the Boardwalk, adding a unifying element to the area and
magnifying the guest experience.”
Located
at 2700 West 76 Country Blvd. in Branson, Missouri, Aquarium at the Boardwalk
is one of the newest attractions in the city and offers 10 zones of “fish and
fun” with experiences such as a submarine adventure, jelly infinity room, and
mermaid palace, among others.
In
addition to the show fountain, planned for a spring 2022 launch, the property
is continuing to add photo-worthy refreshment stands, ultimately creating an
entertainment hub.
CONTACTS:
Katie Haga and Anthea Davis
Jenn Quader Brower
Group
(949) 438-6262
khaga@brower-group.com
