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| Christina Pappas |
SARASOTA, FL, Dec. 4, 2024 – The Keyes Company, Florida’s
largest independent real estate firm, established a significant presence in the
Sarasota market with the arrival of Signature Premier Properties Sarasota and
Florida SunCoast Real Estate. Following these additions, Keyes will operate its
first Sarasota office at 1433 Main St. – a prime location within the city.
 |
| Kathy Curd |
“We are thrilled to welcome these two best-in-class real
estate firms to the Keyes family,” Keyes President Christina Pappas said.
“Signature Premier Properties Sarasota and Florida SunCoast Real Estate enable
us to make an impactful debut in a pivotal market that continues to experience
incredible growth and demand.
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| Signature Premier, from left: Mike Pappas, Kathy Curd, Wendi Iglesias, Jackie Viard, Caitlyn Morris, Peter Morris (co-owner of Signature), Deidre Severine, Christina Pappas, Steve Reibel |
"Both firms share our commitment to personal,
hands-on service and the belief that connection and community is at the heart
of real estate.”
Signature Premier Properties Sarasota is an affiliate of
New York-based Signature Premier Properties, a Long Island market leader
co-owned by Peter
Morris and Kathleen Viard.
 |
Suncoast, from left- Christina Pappas, Barry Grooms (co-owner), Sherry Grooms (co-owner), Shannon Cooley, Steve Reibel, Mike Pappas |
The Sarasota firm has 60 agents, including a strong
contingent of New York transplants who leverage their relationships in both
markets for the benefit of their buyers and sellers.
Signature’s Kathy Curd will serve as Sales Manager of
the new Keyes Sarasota office.
 |
| Kathleen Viard |
“Keyes is the perfect partner to allow us to build upon our
momentum since launching the Sarasota brokerage a few years ago,” Viard said.
“The Sarasota market continues to see the New York relocation activity that
started during the pandemic. Our New York roots and relationships help our
agents produce optimal results for their clients.”
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| Peter Morris |
Founded in 2016, Florida SunCoast Real Estate prides itself
on professionalism, flexibility and providing a holistic customer experience.
It is co-owned by Barry
and Sherry Grooms, who have a combined 50 years of industry experience.
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| Sherry Grooms |
Barry Grooms is a past President of Florida Realtors and
consistently reaches the top 2% of his market area as a residential and
commercial real estate agent.
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| Barry Grooms |
Sherry Grooms has held numerous industry leadership
positions, including as President of the Manatee Association of Realtors and
Network President of the Women’s Council of Realtors. The couple is also deeply
involved in community and civic organizations.
In conjunction with Florida SunCoast’s arrival, Barry
Grooms will become the Southwest Florida Regional Manager of Keyes. He will
help Keyes leadership identify additional firm merger opportunities and recruit
top associates in the region.
“Like Keyes, we are a family-owned brokerage that puts
people first,” Grooms said. “We were attracted to Keyes due to its unmatched
reputation earned over nearly a century of service, market-leading technology
and support for agents, and community impact.”
Keyes is in active negotiations with other brokerages in
Southwest Florida and other target Florida markets.
 |
| Steven Reibel |
“Our track record of successful partnerships is creating
exciting new opportunities across Florida,” Keyes Senior Vice President Steven Reibel said.
“We are actively engaging with broker/owners who recognize the advantages of
collaboration, as the evolving industry landscape creates new opportunities for
boutique brokerages to thrive by joining forces.”
Contacts:
Eric
Kalis and Daniel Benjamin
BoardroomPR
ekalis@boardroompr.com or
dbenjamin@boardroompr.com
954-370-8999
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