Wednesday, November 19, 2008

Aloft Hotels Makes Landmark Debut in Asia Pacific

Aloft Beijing, Haidian Heralds the Brand’s Aggressive Global Growth as First Hotel Outside of North America

WHITE PLAINS, NY-- Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) and its highly anticipated new lifestyle brand, Aloftsm hotels announce the opening of Aloft Beijing, Haidian.(top right photo)

The 186 room, new-build hotel owned by Yong Tai Real Estate Group (Beijing) Co. is the first Aloft in Asia Pacific and the first Aloft to open outside North America.

The Aloft Beijing, Haidian underscores the brand’s remarkable global expansion with more than 500 hotels scheduled to open in markets like China, United Arab Emirates, India, Thailand, Belgium, Canada and the U.S in the next five years. The Aloft Beijing, Haidian is the first of nine Alofts currently in development in Asia Pacific, and the first of two slated to open in China in the next two years.

“We are thrilled with the opening of the first Aloft hotel in Asia Pacific! Aloft Beijing, Haidian will bring a fun new way to play and stay to Beijing. As the first aloft in Asia Pacific, this hotel will also be the landmark in this dynamic market of Zhongguancun Hi Tech Science Park in Beijing,” commented Miguel Ko, (middle left photo) President of Starwood Hotels & Resorts, Asia Pacific.

“Guests traveling to Beijing for business or pleasure won’t have to settle for one or the other, thanks to Aloft. Our bar w xyzSM is sure to be a hub of activity for locals and visitors alike, and our meeting space and guestrooms will inspire even the most jet-lagged business travelers,” added Ko.

CONTACT:

Hwee-Peng Yeo
Director, Corporate Communications
Starwood Asia Pacific Hotels & Resorts Ltd
9 Temasek Boulevard, Suntec City Tower 2
#24-02, Singapore 038989

Tel : +65 6335 4837; Cell : +65 9768 6087; +65 9248 0424
Fax : +65 6335 4820
http://www.starwoodhotels.com/; http://www.starwoodpressclub.com/

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