W Hotels Celebrates 10 Years of Industry Revolution and Design Innovation With Global Growth Plans to Triple the Brand’s Portfolio by 2011NEW YORK, NY– W Hotels Worldwide, the hotel category buster, celebrates 10 years of industry revolution and design innovation.
More than a hotel brand, W Hotels has established itself as an iconic lifestyle brand, offering guests unprecedented access to a world of “Wow” through fashion, nightlife, celebrities and entertainment.
With 10 years of proven success, W Hotels will triple its global footprint by 2011, with expansion into vibrant primary destinations around the world, from Dubai to Shanghai, Hong Kong to London, Hoboken to South Beach, and Athens to Barcelona.
The W brand marks this 10 year milestone with the completion 
of a $40 million renovation of W New York, the brand’s iconic first property. Since 1998, W New York has served as the W brand’s innovation lab, creating a unique mix of guest experiences that put W Hotels at the forefront of a new category in hospitality.
of a $40 million renovation of W New York, the brand’s iconic first property. Since 1998, W New York has served as the W brand’s innovation lab, creating a unique mix of guest experiences that put W Hotels at the forefront of a new category in hospitality.“Innovation has been central to the W brand since its inception,” said Eva Ziegler, (middle right photo) Global Brand Leader, W Hotels Worldwide and Le Méridien Hotels & Resorts.
“In just 10 years, W Hotels has evolved from a New York-centric concept to a worldwide phenomenon. In celebrat
ion of this milestone, we are proud to announce the completion of the renovation of W New York, W’s iconic first property.”
ion of this milestone, we are proud to announce the completion of the renovation of W New York, W’s iconic first property.”“Our renovated guestrooms are a celebration of the innovation, design and unique style W has led over the past 10 years,” said Edward Maynard, (top left photo) General Manager, W New York.
“In addition to celebrating our 10 year milestone as the first W Hotel to open its doors, we are excited to share the property’s sophisticated, contemporary and clever new design with our guests who will continue to enjoy our signature Whatever/Whenever promise in guestrooms that have been designed specifically to their travel needs.”
CONTACT:
Hwee-Peng Yeo 
Director, Corporate Communications
Starwood Asia Pacific Hotels & Resorts Ltd
9 Temasek Boulevard, Suntec City Tower 2
#24-02, Singapore 038989
Tel : +65 6335 4837; Cell : +65 9768 6087; +65 9248 0424
Fax : +65 6335 4820
www.starwoodhotels.com; www.starwoodpressclub.com
Director, Corporate Communications
Starwood Asia Pacific Hotels & Resorts Ltd
9 Temasek Boulevard, Suntec City Tower 2
#24-02, Singapore 038989
Tel : +65 6335 4837; Cell : +65 9768 6087; +65 9248 0424
Fax : +65 6335 4820
www.starwoodhotels.com; www.starwoodpressclub.com
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