Davidson Hotel Company Sees Significant Opportunity to Grow Third-Party Management Business in 2009

Company Expects Owners/Lenders Will Look for Experienced Operators to Not Only Weather Current Economy, but Also Enhance Value

MEMPHIS, TN, Feb. 3, 2009—Davidson Hotel Company, one of the nation’s largest independent hotel management companies, today announced that it expects to increase substantially its third-party hotel management contracts during 2009.

Company officials noted that they already are witnessing growing demand from owners/lenders looking to increase their assets’ value and profitability during the current economic downturn.

The company anticipates it could add up to 10 new management contracts this year. Since the first of the year, Davidson has signed an agreement to operate the 329-room, AAA Four Diamond® Wynfrey Hotel in Birmingham, Ala., and expects to announce a second contract to manage a nationally franchised, mid-Atlantic hotel within the next 30 days.

“With RevPAR down across the hospitality industry, owners and lenders are seeking seasoned hotel operators with a proven track record of improving the bottom line in all phases of the economic cycle,” said John A. Belden, (top right photo) Davidson’s president and chief executive officer. “Davidson successfully has improved operations for countless underperforming properties throughout its 35-plus year history.”

“Results are what owners/investors seek more than ever today,” said Patrick F. Lupsha, Davidson’s chief operating officer. “Last year, our portfolio’s RevPAR significantly outperformed the industry and our competitive set in every quarter.

" As the economy struggles, we believe owners and investors will seek the best possible management to generate returns that will allow them to service their debt first, and, secondarily, to enhance the value of their properties. This creates significant opportunities for a deeply experienced and stable operator like Davidson.”

Steven A. Margol, (middle right photo) Davidson’s executive vice president of business development, said the company also has the financial strength to co-invest with owners.

“Some owners want their management companies to have ‘skin in the game.’ We have sliver investments in approximately half the properties we manage and have the capital available to co-invest when appropriate. Few other management companies have those resources available today.”

Davidson recently named Bernard M. Murphy, (bottom left photo) senior vice president-business development, to spearhead the company’s efforts in securing third-party management contracts.

Contacts:

Cyndi Norwood, Davidson Hotel Company, (901) 821-4155, cnorwood@davidsonhotels.com

Jerry Daly, Chris Daly (media), Daly Gray Public Relations, (703) 435-6293, jerry@dalygray.com