BERLIN, Feb. 9, 2009 /PRNewswire/ -- The Hilton Family of Hotels will unveil Project Global21, a global lifestyle brand which complements its existing luxury brands, on 10 March 2009 at the International Hotel Investment Forum held 9-11 March. The brand reveal will take place at a press conference at 11:15 and conclude with an evening reception at a Berlin landmark to be announced.
"We are so pleased that the Hilton Hotels Corporation has chosen IHIF as the location for their exciting brand reveal. IHIF has long been known as the place where new initiatives are launched, and this positively re-enforces that position," says Jon Leibowitz, (middle left photo) EVP of Questex Media Group,
organisers of IHIF.
organisers of IHIF."We believe this will hold great global appeal for our attendees.
"Project Global21 reaffirms the Hilton Family of Hotels' commitment to the expansion and development of the luxury 
and lifestyle brands.
and lifestyle brands.The brand will primarily target local influencers, tech-savvy individuals with a global vision and a high disposable income or those just looking for a sensuous retreat. It will offer guests modern convenience, unparalleled personalization, a smart design and will be committed to innovation."
"Project Global21 is a junction where business meets pleasure forever redefining how guests stay and play.
"Our hotels will be born modern through smart design, cultural character and sensitive service delivery-- ever enhancing how guests live now and how guest will live in the future," said Ross Klein, (top right photo) global head, luxury & lifestyle brands, Hilton Family of Hotels.
"Together, with the Hilton Prestige Portfolio, Project Global21 will add to the balance of global connectivity with local destination flavor, offering travelers a wealth of authentic and unique experiences around the globe."
As organisers of top conferences for the hotel and investment industry, Bench Events is a growing entity that currently hosts hotel investment conferences in Berlin, Dubai and Moscow in partnership with other leading providers.
Jonathan Worsley, (bottom right photo) chairman of Bench Events is one of the organizers and founders of the International Hotel Investment Forum held each year in Berlin.
CONTACT:
Michelle Mitchell, +1-216-706-3733, mmitchell@questex.com,
or Christina Harrison, +1-216-706-3770, charrison@questex.com
Web Site: http://www.berlinconference.com/
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