RALEIGH-DURHAM, N.C., April 6, 2009—Concord Hospitality Enterprises, one of the nation’s top-ranked hotel developer/owner/operators, today announced it won two of Marriott’s top brand awards: “Hotel Opening of the Year” for both the Fairfield Inn & Suites and SpringHill Suites brands.
The company also brought home from Marriott’s annual recognition event several other Marriott accolades, including two Platinum, five Gold and three Silver Circle awards, all honors given for exceptional guest satisfaction.
" Both “Hotel Opening of the Year” properties are new builds, and were strategically placed in markets that would support their development and yield the maximum ROI.” 
The Hotel Opening of the Year award is based on superior performance in a number of categories, including demonstrated leadership, team building and development, financial management, sales and service leadership and community service at the time of opening.
RevPAR, RevPAR Index, occupancy, and guest satisfaction are also considered.
Concord co-designed the brand’s new look in partnership with Marriott, which includes an innovative lobby with custom lighting, moveable “soft walls” and changeable graphic panels to create distinctive environments throughout the day.
The property launched in August 2008 and within two months achieved 66 percent occupancy, beating the industry average by more than five percent.
The property is located on Interstate 79, and each of the guest rooms and suites features luxury bedding, a large work area and free wireless high speed Internet.
The new property achieved 65 percent occupancy within two months, also beating the industry average.
Contact: Melanie Boyer, Daly Gray Public Relations, (703) 435-6293.
Contact: Melanie Boyer, Daly Gray Public Relations, (703) 435-6293.
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