New Holiday Inn Express(R) in Times Square, New York, opens as part of the biggest relaunch in hospitality historyNEW YORK, July 24, 2009 /PRNewswire-FirstCall/ -- IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)], the world's largest hotel company, today announced the opening of its 1000th relaunched Holiday Inn hotel - the Holiday Inn Express New York City Times Square. (middle left photo)
The $1 billion relaunch of Holiday Inn is the largest in the history of the hospitality industry, with more than 3,200 hotels around the world being updated - improving quality and driving consistency at Holiday Inn and Holiday Inn Express hotels from Boston to Beijing.
In addition to the 3,200 open hotels, there are another 1,050 in the development pipeline, due to open with the relaunched branding in the next three to four years.
The relaunch program, combined with new openings and continued removal of lower quality hotels, will completely rejuvenate the Holiday Inn estate over the next few years.
Andy Cosslett, (top right photo) IHG's CEO, said, "The opening of our 1000th relaunched Holiday Inn hotel is the latest milestone on our three year journey and demonstrates the momentum behind the program.
"Despite the tough economic climate, we've relaunched, on average, four hotels a day for the past six months, and we're committed to completing the global relaunch by the end of 2010.
"Relaunched hotels are benefiting from improved guest satisfaction and an average RevPAR (revenue per available room) outperformance of more than 5%.
"And the feedback we're getting from our guests and hotel owners tells us it's the right time to be doing this.
"The economic environment has changed since we started the program, but this is a once in a lifetime opportunity to show people that the Holiday Inn they came to know and love over the last 50 years is still a hotel that's right for them today."
"The Holiday Inn Express New York City Times Square represents the substantial changes we are making to improve the experience our guests have at each of our hotels around the world," said Kevin Kowalski, senior vice president, Global Brand Management, Holiday Inn Brands.
"As a key market for the brand, New York City is the perfect backdrop for this global milestone in the Holiday Inn brand relaunch and further strengthens our position in the industry."
On average, 26 million people a year visit New York's Times Square, and the 210-room Holiday Inn Express New York City Times Square is surrounded by the city's biggest tourist attractions including Broadway, Rockefeller Center and the Empire State Building.
The hotel is located at 343 West 39th Street between 8th and 9th Avenues in midtown Manhattan, with LaGuardia (LGA) and JFK International (JFK) both less than 30 minutes away.
To make a reservation, please call 1-800-HOLIDAY or visit http://www.holidayinn.com/.
The Holiday Inn Express New York City Times Square is owned by M&R Hotel, LLC, and managed by Hersha Hospitality, under a license agreement with a company in the InterContinental Hotels Group.
CONTACTS:
Sarah-Ann Soffer, Holiday Inn, +1-770-604-2707, Sarahann.soffer@ihg.com,
Andrew Bard, Weber Shandwick, +1-212-445-8368, abard@webershandwick.com
Web Site: http://www.holidayinn.com/
No comments:
Post a Comment