Under the alliance arrangement, the two groups will work together to increase Latino hotel investment and ownership, concentrating on basic and advanced education programs about hotel franchising, investment and development, as well as networking.
“This is the first step in our plan to bring together the global Latino hotel industry,” said Angela Gonzales-Rowe (top right photo), president and founder of LHA.
“There are nearly 16,000 hotels in Mexico, the vast majority of which have no international brand affiliation. As the hotel industry becomes more global, branding will play an increasingly important role in a property’s success.
"Our initial efforts will be on educational sessions with many of the world’s leading brands, as well as conventions where members of our two organizations can network and increase Latino investment in hotels.”
“With more informed members and awareness of potential partners within our two organizations, we intend to have a long-range impact on the quality and number of hotels in Mexico. One of the most important milestones for our members is, without a doubt, the decision to form a partnership with LHA.”
The two organizations currently are planning their first joint meeting to be held in Mexico this fall. The session will include classes and orientation on franchising, hotel standards, finance and brand support.
Headquartered in suburban Houston, LHA is a worldwide, non-profit association dedicated to increasing Latino participation in the hospitality industry, to include ownership, leadership and commerce. The organization provides education, international and regional conferences and networking opportunities with the leading hotel companies in the world.
Additional information is available at the association’s website, http://www.latinohotelassociation.org/.
Contact: Jerry Daly, Chris Daly, Daly Gray Public Relations, (703) 435-6293
jerry@dalygray.com
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