ATLANTA, Aug. 11 /PRNewswire-FirstCall/ -- Outrigger Enterprises Group, Hawaii's largest locally owned hotel operator, and IHG (InterContinental Hotels Group) [LON: IHG, NYSE: IHG (ADRs)], the world's largest hotel group by number of rooms, today announced the signing of a license agreement to rebrand the OHANA Waikiki Beachcomber hotel as the Holiday Inn Waikiki Beachcomber Resort.
The agreement is a testament to the strength of the $1 billion Holiday Inn® relaunch, which was established to create a more contemporary brand image, improving quality and driving consistency across the global portfolio.
Outrigger will continue to own and manage the rebranded resort, bringing its unparalleled reputation for delivering a high-quality guest experience coupled with distinctive "Hawaiian" hospitality to the power and global appeal of the Holiday Inn brand.
"IHG and Outrigger Enterprises Group share a leadership position in the hospitality industry, which makes this an outstanding relationship," said Jim Abrahamson, president, the Americas, IHG.
"The commitment of an industry leader like Outrigger continues to reinforce the strength of the Holiday Inn brand. With the right owners and in the right markets, we are completely elevating Holiday Inn."
Contact: Nancy Daniels, APR, Director of PR, Outrigger Enterprises, Group, +1-808-921-6839, nancy.daniels@outrigger.com;
Caroline Sanfilippo, PR, Manager, IHG, +1-770-604-2495, caroline.sanfilippo@ihg.com
Web Site: http://www.ihg.com/
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