HOUSTON, TX, Oct. 17, 2011 /PRNewswire/ -- Since acquiring the Hotel ICON (top left photo) in downtown Houston earlier this year, joint venture partners Canyon-Johnson Urban Funds and Centurion Partners have implemented a comprehensive repositioning program that includes a $5 million renovation of the property, the selection of Marriott Autograph as a new flag, and the rebranding of the hotel's restaurant.
The Marriott team is currently implementing the brand's proven reservation system, along with marketing and loyalty programs to help boost occupancy at the 12-story hotel. Earlier this year, Canyon and Centurion Partners selected Sage Hospitality to oversee day-to-day operations at the property.
Renovations have already begun at Hotel ICON, including upgrades to the property's 135 guest rooms, enhanced TV and technology systems, and other aesthetic improvements.
The restaurant is also currently undergoing a transformation. Recently renamed "LINE & LARIAT," the dining room and bar now feature an innovative menu with modern Texas cuisine and cocktails. The restaurant will soon undergo a redesign as well.
"We are proud to be investing in Houston again, and to be working alongside Centurion Partners and an experienced operator like Sage Hospitality to maximize the potential of an extraordinarily unique hotel asset," said Bobby Turner (top right photo), Managing Partner of Canyon-Johnson Urban Funds. "Marriott is a powerful brand, and I am confident that the reflagging, coupled with our program of upgrades, will help take the hotel to new heights. This investment will help restore a treasured icon for generations to come."
"We at CJUF are big believers in Houston, and we are excited to be bringing new life to such a beautiful hotel in the heart of Downtown," said Canyon-Johnson partner Earvin "Magic" Johnson (middle left photo). "Investing in Hotel ICON and its future supports not only the hard-working people who are employed at the hotel and restaurant, but the local economy as well."
Originally built as the Union National Bank building 100 years ago and converted to a hotel in January 2004, Hotel ICON is located at the corner of Main Street and Congress Street in downtown Houston, just steps away from top business and leisure attractions in the area, including the George R. Brown Convention Center (bottom right photo), Discovery Green, the Toyota Center and Market Square.
It is also the only downtown hotel with a stop on the 7.5-mile, state-of-the-art METRORail line, which services the Museum District, Rice University, Hermann Park, Texas Medical Center and the Reliant Center convention facility and sports complex.
Hotel ICON's 135 guestrooms include nine different custom-appointed suites with spacious tiled bathrooms, rain showers, Jacuzzis and antique claw-foot bathtubs.
Additional amenities include a state-of-the-art fitness facility and a three-level parking garage with 117 stalls operated as secure, covered valet parking for guests. Hotel ICON also features 7,750 square feet of unique event space, including a 2,263 square-foot ballroom and private wine cellar.
For more information on all of the companies, please visit www.sagehospitality.com, www.cjuf.com, http://www.centurionpartnersllc.com/.
Contact: Steve Sugerman, +1-310-974-6680
Web Site: http://www.cjuf.com/
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