Boston, MA, Jan. 17, 2012 – The great recession appears to have been harder on hotel spa operations than on hotels themselves.
According to a new study released by PKF Consulting USA (PKFC), hotel spas experienced deeper declines in revenues and profits than did hotels, as measured by RevPAR, in 2008 and 2009 and also are taking longer to recover.
While the hotel industry began to improve in the second quarter of 2010, hotel spas did not show signs of a rebound until 2011. The good news is that spa revenues are expected to continue to grow and even outpace hotel RevPAR changes over the next few years as the economy improves and personal income levels begin to rise.
“Because hotel spa services are often perceived as a luxury, the changes in hotel spa revenue since 2006 are not surprising,” said Andrea Foster (top right photo), vice president in the Boston office of PKFC and national director of spa consulting.
“In the prosperous years of 2006 and 2007, the annual change in unit-level hotel spa revenue was comparable to the changes in RevPAR.
"However, concurrent with the economic recession, spa revenue declined at a greater pace than other hotel revenue sources in 2008 and 2009, and did not post a year-over-year increase in 2010 as was observed for RevPAR.”
These findings come from the 2011 edition of Trends® in the Hotel Spa Industry, an annual survey conducted by PKFC since 2007.
The report presents aggregate revenue, expense, and profit data from the spa departments of 151 hotels located across the U.S. Leased spa operations, day spas, and destination spas were excluded from the survey.
The 50 page report presents spa department revenue, expense, and profit data for a variety of operating categories using a variety of metrics (percent of revenue, per-available-guest-room, per-occupied-guest-room, per-square-foot, and per-treatment-room).
The report also contains editorial commentary from authors associated with ISPA, SpaFinder, Inc., and Coyle Hospitality Group.
For a complete copy of the company’s news release, please contact:
Andrea Foster
PKF Consulting USA
Tel: 617 330 8186
Email: andrea.foster@pkfc.com
Chris Daly
President
Daly Gray, Inc.
Public Relations
Ph: 703-435-6293
Cell: 703-864-5553
Email: chris@dalygray.com
No comments:
Post a Comment