Northbridge Centre in West Palm Beach, FL Wins First Permanent Location for Expanding Floral Business

  

Northbridge Centre, 515 North Flagler Drive, West Palm Beach, FL

WEST PALM BEACH, FL, April 28, 2014 – A family-owned floral design business has selected the 21-story Northbridge Centre, a landmark office property in downtown West Palm Beach, as its first permanent location after spending nearly two years developing a strong clientele through social media, on line and event marketing.

Joydell Brooks

Burst of Class will open in the summer in 2,012 sf on the Olive Avenue side of the 288,233-sf Northbridge Centre at 515 N. Flagler Dr. The reality is the event planning and production company has outgrown its owner's home in Royal Palm Beach, Fla.

"We realized how much more we could do if we had a good location. Northbridge Centre is downtown. The area's great and has potential for our business," says Joydell Brooks, president of Burst of Class LLC. "I had been driving everywhere for months, making calls and speaking to lots of people before I found Northbridge."

The class A Northbridge Centre, owned by Dallas-based Gaedeke Group LLC, caught Brooks' eye for its proximity to more than 80 shops and restaurants in the central business district and the Palm Beach Judicial Center.

Adding to the appeal for Burst of Class' decision is the high-rise environment, which creates the opportunity for new customers from the abundance of office and retail tenants in the building. Kirk Fetter, Gaedeke's vice president of leasing, negotiated the lease directly with the Brooks family.

Kirk Fetter

"I felt very comfortable with Northbridge Centre. Kirk was wonderful, just going through the process with us," Brooks emphasizes. "He was very kind and very approachable."

A native of Jamaica, Brooks learned the business from her grandfather, also a florist. Her island upbringing accounts for the tropical flair in her arrangements.

 Brooks owned a floral shop for a tleast 15 years in her native country before she immigrated in 2001 to the U.S., where she where she became a certified designer through the South Florida School of Floral Design.

Since its 2012 launch, Burst of Class has participated in the Royal Palm Beach Green Market & Bazaar, held October through April, and charity events, including Breast Cancer Awareness.

 Arrangements are made with local and imported flowers. The array of floral design services includes home and office décor, weddings, social gatherings and corporate events.

For a complete copy of the company’s news release, please contact:

Kirk Fetter, 561-515-7407