Wednesday, October 29, 2014

New Brokerage Idealty Launches in Chicago; Game-Changer for Offering Real Estate Services to Creative Class










The founders of Idealty, from left: Kevin McCollow, Preston Jones, Maria Boncza and Matt Andelman.


CHICAGO, IL – Founded on the idea that Chicago’s brokerage industry is in need of a creative kick-start, new brokerage firm Idealty Real Estate has announced its launch with the goal of revitalizing real estate for the creative class. 

Lincoln Park Neighborhood, Chicago, IL
Designed to appeal to innovative professionals who challenge traditional thinking and prize self-expression in their work, Idealty will initially focus on residential brokerage in downtown neighborhoods including Wicker Park, Logan Square, the West Loop, River North, Lincoln Park and Old Town, and will also offer commercial brokerage and development services. 

“Real estate is inherently rich in information and visually beautiful, but the business side of the industry has always been a bit of a late adopter of change, particularly in terms of the creative aspects of marketing, web design and social media,” said Preston Jones, co-founder and director of operations for Chicago-based Idealty.

West Loop Neighborhood, Chicago, IL
“It’s pretty homogenous how listings, neighborhood data and even agents are presented on most brokerage websites. 

"We saw an opportunity to marry our team’s creative energy and capabilities with the brokerage world, and present real estate solutions in a fresh and aesthetically sophisticated way that’s unlike anything else in Chicago.”

For a complete copy of the company’s news release, please contact:


Sarah Lyons, slyons@taylorjohnson.com, (312) 267-4520
Kim Manning, kmanning@taylorjohnson.com, (312) 267-4527

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