Tuesday, April 7, 2015

RealtyTrac Adds Internet Veteran Michael Sawtell as EVP/GM of Consumer Solutions


Michael Sawtell
IRVINE, CA,  April 7, 2015 — RealtyTrac® (www.realtytrac.com), the nation’s leading source for comprehensive housing data, announced today that 20+ year industry veteran Michael Sawtell has joined the company as Executive Vice President and General Manager of Consumer Solutions.

 In this role, Michael is tasked with expanding the company’s suite of consumer products while increasing consumer awareness and demand.

Most recently, Michael worked at Local Corporation, a local search and advertising technology company, where he served as President and Chief Operating Officer for 3 years, leading the company to nearly $100MM revenue in his last 12 months of tenure.

Jamie Moyle
Previously, Michael founded Irvine-based DigitalPost Interactive, parent company of TheFamilyPost.com and Rovion, a rich media online advertising company located in Boston, which was acquired by Local Corporation in 2011. 

This was Michael’s second stint at Local as he was also instrumental in driving that company to a very successful Initial Public Offering in 2004.

Michael’s award-winning career includes eight years of online, public company executive leadership, championing internet technology innovations by bringing technology and product development teams together with business personnel into one fully integrated enterprise.

 Michael’s extensive operational experience was launched when he was assigned to improve operational efficiencies on Northrop Grumman’s top secret B-2 Stealth Bomber for nearly seven years.



“Michael has had proven success in leading online organizations by focusing on the customer and instituting best practices that position companies for sustainability, profitability, and top-line growth, he adds a perfect blend of skills to our team and to this new role at RealtyTrac,” said Jamie Moyle, RealtyTrac CEO. 

“As we look to expand our traffic acquisition and conversion Michael’s experience in increasing revenue will help us transform our customer acquisition business and execute our vision of becoming part of every homebuyer’s process.” 

For a complete copy of the company’s news release, please contact:

Ginny Walker
949.502.8300, ext. 268

No comments: