Wednesday, August 12, 2015

PKF Hospitality Research Forecast Accuracy Remains High

  
R. Mark Woodworth

 Atlanta, GA, Aug. 12, 2015 – PKF Hospitality Research (PKF-HR), a CBRE Company released the results of their latest assessment of the accuracy of their Hotel Horizons® forecasts for the U.S. lodging industry.  

This is the fourth periodic review conducted by PKF-HR since 2005 and is an important and critical component of the firm’s forecasting efforts.

“Once again we are pleased to report that the accuracy of our forecasts remains high,” said R. Mark Woodworth, senior managing director of PKF-HR.  “Accuracy on the national level continues to far exceed generally accepted benchmarks.  

"At the local level, accuracy is strong for the most part.  However, there are markets where the level of precision will be improved.

“Periodic accuracy assessments are extremely important to us.  Internally, they help us improve our models and forecasting procedures.  Externally, these tests of accuracy allow our clients to calibrate the decisions they are making based on our forecasts,” said Woodworth.

  For a complete copy of the company’s news release, please contact:

Chris Daly
Gray Public Relations
703 435 6293

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