Done Deals: Building owner uses billboard to bring art to Times Square

Thursday, February 13, 2020

Building owner uses billboard to bring art to Times Square

Tzili Charney

NEW YORK, NY -

ZAZ10TS,an ongoing cultural initiative that integrates art into the office building at 10 Times Square and works with a variety of organizations to bring cultural enrichment to the Times Square area, presents “ZAZ Corner” a new digital gallery showcasing artwork.

Located at the corner of 41st Street and 7^th Avenue in New York City, the billboard features a large LED, digitally activated screen that will be home to a new “ZAZ Corner” gallery bringing art and nature to the Times Square area.

Daphné Jouanneteau

ZAZ Corner will feature different artists and motifs on a monthly basis.

ZAZ10TS kicks off the program this month with new media digital work based on a stylistic “nature” theme curated by Lightbox.

The February program brings artistic greenery into the neighborhood and is designed to juxtapose the calming nature images with the surrounding concrete structures and hustle-bustle of Times Square.

Limei Wang

“The sounds and sights of Times Square can sometimes be overwhelming to the senses,” says Tzili Charney, founder of ZAZ10TS.

“We want to offer a bit of respite and serenity with beautiful artwork featuring nature and springtime colors in the middle of the often-dreary winter season.”

Leon Charney

Charney (widow of real estate mogul/philanthropist/political advisor Leon Charney) owns the building at 10 Times Square (1441 Broadway) as well as the billboard that is on the building.

A former costume designer and passionate about art, Tzili is also founded ZAZ10TS, a cultural initiative that works to bring art and culture into the area, including an art gallery in the office building's lobby.

Now, ZAZ10TS is using the billboard space to showcase a series of stunning digital artwork as a gift to New Yorkers.

“Lightbox is a thrilled partner with ZAZ10TS as we share a mutual interest in bringing our corner of the city to life and in turn, creating a space for talented digital artists to share their inspiring works,” adds Daphné Jouanneteau, CEO of Lightbox.

“Art brings people together and we are thrilled to work with artists and partners to bring strikingly beautiful digital artwork to a public space and see the impact on the community” continues Limei Wang, director of ZAZ10TS.