Done Deals: Alfred Expands To North Carolina With Platform Launch In Over 2,000 Apartment Units In Charlotte

Thursday, April 14, 2022

Alfred Expands To North Carolina With Platform Launch In Over 2,000 Apartment Units In Charlotte

Alfred co-founders Jessica Beck (left)
and Marcela Sapone

NEW YORK, NY, April 14, 2022 -- Alfred, the largest and most advanced resident technology company, successfully expanded to North Carolina on the heels of its strategic acquisition of property management firm RKW Residential.

In a phased rollout approach following the RKW acquisition, Alfred will be integrating its Alfred Operating System (AOS) in more than 2,000 apartment units in Charlotte, including The Beverly and The Griff, among others.

The initial rollout of AOS, which is the industry’s most advanced platform, is poised to optimize the living experience for apartment residents in the rapidly growing Charlotte market.

Marcie Williams

These residents – and eventually those throughout RKW’s portfolio of 30,000 single-family and multifamily rentals across the Southeast U.S. – will have a single stop to support all aspects of residential living.

That applies to resident management and communication, management of on-site operations and maintenance, payments, and unique community and resident wellness amenities.

“Just weeks after finalizing the acquisition of RKW, we’re revolutionizing the rental ecosystem through the infusion of our technology and RKW’s property management expertise,” says Marcela Sapone, Co-Founder and CEO of Alfred.

“In a digital world, renters are now expecting a tech-enabled experience that they find everywhere else. Together with RKW, we’re powering the most seamless renting journey, where everything a resident needs is anticipated and available at the touch of a button.”

The Beverly apartments, Charlotte, NC

Charlotte is North Carolina’s most populous city and one of the nation’s fastest-growing metropolitan areas for job (300,000 new jobs projected by 2028, according to North Carolina’s Department of Commerce).

Also: population growth (2.63% year-over-year and 19.6% growth over the past decade is forecast by the U.S. Census Bureau).

These trends are creating intense demand for apartments in the city, with many residents opting for the flexibility and convenience of renting over owning.

“RKW’s home base of Charlotte is ideal for the North Carolina debut of Alfred’s revolutionary platform,” said RKW CEO Marcie Williams. “Our residents have come to expect a seamless and efficient experience. They will love the convenience and ease of use of the Alfred platform.”