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| Sarah Garcia |
\ATLANTA, GA, March 25, 2024—Officials of Aperture Hotels, a leading hospitality management provider specializing in premium lifestyle, compact full-service, select-service and extended stay hotels, today announced the company added 12 hotels to its portfolio over the past 12 months.
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| Charles Oswald |
Located from Florida to California, the 12 new properties are comprised of Hilton-, Marriott- and IHG-branded hotels, as well as some independent flags.
“We have
enjoyed strong, steady growth over the past 12 months and plan to continue this
trajectory moving forward,” said Charles Oswald, president and CEO,
Aperture Hotels. “Our pipeline remains robust, and we are on track to
announce another new deal in the next few days.”
The new hotels include the Hotel Spero – San Francisco and Clair Tappaan Lodge – Lake Tahoe Area, in addition to a Voco soft-brand conversion, four Hampton Inns, two Holiday Inn Express hotels, a Fairfield Inn, a Tru and other independents.
“This creates
greater economies of scale for our owners, as well as the ability to share
relevant best market practices for our regional and general managers, all
ultimately providing betterfinancial results and stronge guest satisfaction
scores.
“We continue to
target leisure-oriented, lifestyle and historic hotels in the upper upscale
segment,” Oswald continued.
Last year was a
banner year for portfolio growth, market share gains (+3% RGI), profit margins
(+5%), guest experience gains (+36% in brand top quartile ranking) and
improvement to employee engagement and retention (+18%).
To accommodate
its growth and drive operational execution, Aperture added multiple corporate
executives over the past year.
“We have been
extremely fortunate to compile a phenomenal team of experts with more than 600
hotels worth of combined hospitality operations experience,” Oswald
noted.
“Our latest
moves greatly expand our commercial strategy, accounting and property-level
operational capabilities. "Sarah, Alyssa, Taylor, Andrew and
Christina are at the top of their individual fields, and we look forward to
their direction as we continue our nationwide growth plans.”
Sarah Garcia, Senior Vice President of Commercial Strategy
With 25 years
of hospitality revenue expertise, Garcia most recently was chief sales officer
with Terrapin Hospitality, which was sold to Aimbridge Hotels in December
2022. Prior to that, she worked with such prestigious companies as
Interstate Hotels & Resorts (corporate vice president sales), Shamin
Hospitality (vice president (sales) and Noble Investment Group (regional
director of sales). Sarah holds a BS degree in Business from Argosy University
as well as CHBA certification from HSMAI.
Alyssa Quezada
Alyssa Quezada, Vice
President of Commercial Strategy
An 11-year
hospitality veteran, Quezada began her career with K Partners Hospitality,
working as a front desk agent at the Courtyard by Marriott SeaWorld San
Antonio. She held multiple roles within the company through multiple ownership
changes, including catering sales manager, dual group sales, director of sales
and regional vice president of sales.
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| Taylor Hall |
Taylor Hall, Vice President of Operations.
An
award-winning operator, prior to joining Aperture, Hall was general manager of
the SpringHill Suites by Marriott Navarre Beach resort owned by Mission Hill
Hospitality. Throughout her career, she has held a series of increasingly
important, property-level management roles, including director of food and
beverage at various full-service Marriott properties. Hall holds a
Bachelor of Arts degree in communications from SUNY Geneseo and is a certified
sommelier.
Andrew Reichert
Andrew Reichert, Senior Vice President of Hotel Accounting
An industry
accounting expert of more than 20 years, Reichert has worked at Starwood- and
Omni-branded resorts with both spa and country club membership
components. Most recently, he served as corporate director, finance with
Atrium Hospitality where he co-built the management company’s accounting team
after the company relocated its operations headquarters cross-country.
During his career, Reichert worked in each accounting discipline at the
property level, including IT support and systems administration.
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| Christina Hollis |
Christina Hollis, Regional Director of Operations
With nearly 15
years of hotel property level experience, Hollis has been with Aperture since
2022 as general manager of the Hampton Inn & Suites Murfreesboro in
Tenn. She has held similar positions with Crestline Hotels & Resorts
and H&W Management. Hollis earned her MBA in general business
administration and management and her BA in general communications from the
University of Pikeville.
“We also take
great pride in the fact that we have built a female-majority team across the
entire company, and not just at the ground level, but also at the leadership
level. That means our VPs, directors and above exceeds 50% women, as well as
our corporate back-office support team, general managers and our entire
employee base,” Oswald stated.
“Who else can
say that? Numerous studies have proven that more diverse leadership results in
stronger financial results and an overall stronger, more inclusive work
environment. Our team is further proof, and we look forward to reaping
the rewards going forward.”
CONTACT:
Chris Daly
President
DG Public Relations
(703) 864-5553
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