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| Christina Pappas |
MIAMI, FL – The Keyes Company, Florida’s largest independent real estate firm, has unveiled a brand refresh in anticipation of its 100-year anniversary in February 2026.
The rebrand includes a fresh tagline,
logo, color palette, and partnerships, alongside significant investments in
technology designed to enhance customer experience.
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| Madeline Mordarski |
“Our focus groups revealed that Keyes is often seen as ‘the best-kept secret’ in Florida real estate—a firm that radiates warmth and community, where real estate is truly at the heart of life,” said Madeline Mordarski, Chief Marketing Officer at Keyes. “This rebrand honors that legacy while uniting our team under one, strong identity that reflects who we are across Florida as we approach a century of service.”
Keyes
President Christina Pappas echoed this sentiment, stating, “We are proud
to introduce this new chapter of Keyes, blending modern tools with the care and
compassion that have been our hallmark for nearly 100 years.
"In a real estate industry undergoing significant consolidation and
standardization, we’re committed to staying true to our roots, emphasizing what
is timeless: personal, hands-on service and operating on the belief that
connection and community is at the heart of real estate.”
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| Mike Pappas |
"We first
opened our doors on Biscayne Boulevard in 1926, and have grown with Florida
over the past century, always focused on providing the best for our neighbors.
This rebranding underscores our commitment to staying rooted in community and
connection as we prepare for the next century of service.”
CONTACTS:
Eric
Kalis and Daniel Benjamin,
BoardroomPR
954-370-8999
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