He continued: "Hotel Indigo suits converting existing buildings as each hotel is designed to be different. Conversions generally require less financing and can be up and running more quickly than new build hotels, which is an attractive option for owners given the current economic conditions."
Koolesh Shah, (bottom left photo) managing director, London Town Hotels, said: "Over the last few years new businesses have put down roots in Paddington and we've seen a surge in the number of people looking for a place to stay. Our hotel will attract a new type of guest who is looking for something a little bit different."
Jim McCain, (middle right photo) group property director, City Site Estates, said: "There's a gap in the market for a boutique hotel for business and leisure travellers who want to stay in the heart of the City. We plan to have all three Hotel Indigo hotels open and ready for business by 2012."
Hotel Indigo appeals to both business and leisure travellers who want to stay in a contemporary, unpretentious boutique hotel. Hotel Indigo properties are best suited to capital cities and cultural centres, they tend to be small and have a strong focus on delivering personalised customer service.
In November 2008, IHG announced plans to open Hotel Indigo Shanghai on the Bund in Shanghai, China. The 180-room hotel will open in time for the Shanghai Expo in 2010.
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,100 hotels and more than 600,000 guest rooms in nearly 100 countries and territories around the world.