Saturday, October 22, 2011

The Residences at W Atlanta-Downtown Re-Launch Sales at New Values in Line with Current Market Conditions

ATLANTA, GA) – As savvy homebuyers are on the hunt for superior value propositions amid dwindling inventory, sales of The Residences at W Atlanta – Downtown (top left photo) have been re-launched at truly compelling values.

“The Residences at W Atlanta – Downtown provide an incredible opportunity to experience five-star hotel living in the heart of the city with exceptional designs, modern finishes and unparalleled views,” said David Tufts (lower right photo), president of The Marketing Directors, LLC. “Residents not only get a beautiful home but also exclusive access to all of the amenities and services that make W Hotels a world-class brand.”

To reflect current market conditions, new pricing will begin at $199,900 for one-bedrooms and $299,000 for two-bedrooms, representing one of the best real estate opportunities in the city today. 

A refreshed Welcome Center will open in early October on the 18th floor of the building, offering a glimpse of the luxurious lifestyle at W Atlanta - Downtown – an unmatched opportunity available nowhere else in the city.

For more information, explore or call 404-524-4092.

For more information, contact:
Liz Lapidus /Kate Thacker
Liz Lapidus PR
 or find us on Facebook.

Winston-James Development inks new long term lease at Beville Road Business Park in South Daytona, FL

 SOUTH DAYTONA, FL. --- Winston-James Development, developer of Beville Road Business Park (top left photo) in South Daytona, reported it closed on a new long term lease agreement that totaled 1,050 square feet of commercial space.

 Winston Schwartz, president of Winston-James Development, said the new tenant Larry Spencer, is a household goods wholesaler.

 For more information, contact:

Winston Schwartz, President, Winston-James Development, Inc 933 Beville Rd., South Daytona, Fla. 32119; 386-760-2555
Larry Vershel, Larry Vershel Communications 407-644-4142

Stirling Sotheby’s International Realty named exclusive brokers for three lakefront estate home sites in Southwest Orlando

ORLANDO, FL. --- Stirling Sotheby’s International Realty has been named exclusive brokers for three luxury estate home sites fronting on Lake Willis, a 150-acre natural spring-fed lake near the Dr. Phillips area in Southwest Orlando.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty, said International New Home Specialist Dan Natoli (top right photo) has listed the properties priced from the $400s.

The lakefront home sites range from two acres to two-and-a-half acres in size, Natoli said.

The seller will consider financing the estate sites for qualified buyers. 

“The current owner, a custom homebuilder, has home designs and plans available and is ready to start construction for an interested purchaser,” Natoli said.


Stirling Sotheby’s International Realty closes on $570,000 sale of Alpine-Style Mansion that costs more than $1 million to build in Lake County, FL

ORLANDO, FL. --- Stirling Sotheby’s International Realty recently closed on the $570,000 sale of an Alpine-style luxury home near Mission Inn Golf and Country Club in Howey-in-the Hills,  Lake County,  that cost more than $1 million to build.

Roger Soderstrom, founder and owner of Stirling Sotheby’s International Realty in Orlando, said International Luxury Home Specialist C. Michele Norris (lower left photo) negotiated the sale.

“Besides being a unique property, this home was an exceptional bargain at $570,000. 

Master Craftsman John Artimovich of the Olde Mill Company spent four years building the 4,415 square foot luxury home with five bedrooms, four baths and many custom one-of-a-kind features.

 View a video of the property at

Media contact information:

 Roger Soderstrom, Founder/Owner Stirling Sotheby’s International Realty 407-581-7890;;
C. Michele Norris, International Luxury Home Specialist, Stirling Sotheby’s International Realty  407-333-1900;
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142  

Counts Real Estate Group Negotiates sale of 24-unit Lansing Drive Property in Pensacola, FL

PENSACOLA, FL--- Counts Real Estate Group, one of northwest Florida’s leading commercial real estate services firms, recently completed the sale of the 24-unit Lansing Drive Apartments at 1901 Lansing in Pensacola for $537,500.00.

 Scott Helms (top right photo), associate of Counts Real Estate Group negotiated the transaction representing a private local buyer. 

 The seller was Berkadia Group of Dallas.  

For more information, contact:  

Scott Helms, Counts Real Estate Group, 850-249-3615
Beth Payan, Larry Vershel Communications, 407-644-4142 or 407-461-3780,  

Celebration Golf Management Promotes Jason Guerra to Golf Event Manager at Stoneybrook West Golf Club in Winter Garden, FL

ORLANDO, FL --- Celebration Golf Management has promoted Jason Guerra (top right photo) to golf event manager at Stoneybrook West Golf Club in Winter Garden.

Gene Garrote, president of Celebration Golf Management, said Guerra joined Celebration Golf Management in 2010 and worked in the golf pro shop at Stoneybrook West.

“Jason Guerra has demonstrated his ability to improve the level of service and efficiency in all areas, to develop and execute creative revenue generating programs, and he is an outstanding leader and role model,” said Mark Bearss, general manager at Stoneybrook West.

Bearss added that Guerra will continue to head the merchandising efforts at Stoneybrook.

“We are looking forward to all the new and exciting aspects that he will bring to his new role,” Bearss said.

For more information, contact:  

Mark Bearss, General Manager Stoneybrook West Golf Club 407 877-8533;
Gene Garrote, President, Celebration Golf Management, 407-566-1045;  
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644-4142.

New SBA Rules that Allow SBA 504 Financing for Business Expenses Could Double Loan Volume at Mercantile Capital Corp.

ALTAMONTE SPRINGS, FL. --- Mercantile Capital Corporation, which already ranks as one of the largest providers of U.S. Small Business Administration (SBA) 504 financing for small business owners who want to acquire or develop their own facilities, could see its loan volume double thanks to new SBA rules that allow SBA 504 financing to refinance current conventionally-financed loans and provide working capital.

“I don’t have to tell you how big a deal this is for a vast number of small business owners,” said Christopher G. Hurn (top right photo), co-founder and chief executive officer of Mercantile Capital Corporation. “This is what some people might call a ‘game changer.’”

Hurn, who has actively advocated for these SBA changes for nearly eight years, said the new lending rules should have a major impact on small business growth and development.

“When thousands of small business owners across this nation are struggling with high interest rates on loans for commercial buildings and an inability to finance additional working capital, this is phenomenal,” Hurn said.
SBA 504 loans offer qualified small business owners below-market interest rates and up to 90 percent financing, considerably better terms than offered by commercial banks.  Additionally, the SBA 504 loan program is considered a “zero-subsidy” government program whereby borrower fees “insure” the government guarantee on a portion of the loans.

Legislation enabling the new rules was part of the Obama Administration’s Small Business Jobs and Credit Act passed in late 2010, but the SBA only promulgated rules allowing financing of legitimate business expenses this week, Hurn said.

Mercantile Capital Corp. Provides Commercial Real Estate Loan in Clermont Worth over $2.3 Million

ALTAMONTE SPRINGS, FL.  – Mercantile Capital Corporation, which ranks as one of the nation’s leading providers of U.S. Small Business Administration (SBA) 504 loans for small business owners who want to acquire or develop their own facilities, closed a commercial loan for Florida Fast Lubes, Inc. d/b/a Valvoline Instant Oil Change, recently for $2,395,000 in total project costs.

In 2003 Bob Ladas opened his first quick oil change automotive service facility in Massachusetts.  Currently Ladas owns and operates 11 Valvoline Instant Oil Change locations, including several in Florida.   Valvoline Instant Oil Change centers offer a full array of preventative services to help keep cars running at a peak performance. 

“Mercantile Capital Corporation made the loan process effortless, and I look forward to possibly working with them again in the future,” said Ladas. 

The SmartChoice Commercial Loan Program helps owners of small to mid-sized businesses, have an opportunity to create wealth and financial freedom.  Their specialization in SmartChoice Commercial Loans, also known as SBA 504 loans, allows borrowers to own their commercial property with the highest cash-on-cash return financing available, without tying up capital so they can grow even faster.

Mercantile Capital Corp.  to Host Free Webinar on SBA 504 Loan’s New Focus on Refinancing, Operating Capital

ORLANDO, FL --- Mercantile Capital Corporation, which ranks as one of the nation’s most active providers of U.S. Small Business Administration (SBA) 504 loans for small business owners who want to acquire or develop their own facilities, will host a free webinar on Tuesday, Nov. 1, to explain new rules expanding the SBA 504 loan program.

Christopher G. Hurn, chief executive officer of Mercantile Capital Corporation, said new SBA 504 rules permit use of SBA 504 funds to refinance commercial property loans at below-market interest rates over fixed 20-year terms with as little as 10 percent down.


Chris Hurn, Chief Executive Officer, Mercantile Capital Corporation, 407-786-5040
Robin Lashley, Marketing, Mercantile Capital Corporation, 407-786-5040
Larry Vershel or Beth Payan, Larry Vershel Communications 407-644 4142