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| Rebecca Robinson |
Entitled
“Tipping and Beyond: Data-Driven Tactics to Address Hospitality Staffing
Challenges,” the report draws on 2023 sources to both provide insights and
solutions to vexing labor shortage issues.
“Even
before the pandemic, the three top issues most affecting hotels were labor
acquisition, labor productivity and labor retention,” said Rebecca Robinson,
co-founder, Shiny.
“That
problem was only exacerbated by COVID, and now more than ever, employers are
looking for ways to attract and retain the best talent out there.
"This report illuminates current tipping
trends and provides insights to hire and keep staff more effectively,
ultimately aiding in resolving the prevailing labor shortages.”
Highlights
of the report include:
1. Guests are most likely to leave gratuities for
hotel associates on a Sunday. Tuesday is the least likely day (by a factor of
two).
2. $10.60 is the average tip amount received
across departments (housekeeping, valet, dining, lounge, front desk, etc.)
3. 80% of tips are left at check-out.
4. Loyalty program members are twice as likely to
leave a tip.
CONTACT:
Chris Daly
President
DG Public Relations
(703) 864-5553
