Thursday, December 3, 2015

Pulte Homes to debut luxury living at Ruby Lake Neighborhood in Orlando, FL in Spring 2016

Ruby Lake Clubhouse, Orlando, FL
 ORLANDO, FL  --- Pulte Homes recently announced plans for Ruby Lake, its newest gated community in the Dr. Phillips area featuring upscale homes and resort-style amenities scheduled to open in the Spring of 2016.   

Among the community’s 240 home sites, close to 100 will feature breathtaking waterfront living. 

Tiffani Ferri, vice president of sales for PulteGroup’s North Florida division, said single family homes at Ruby Lake will start from the low $400s with numerous home designs ranging from more than 1,900 square feet to over 5,000 square feet of living area. 

The community, located off Palm Parkway in the Dr. Phillips area, features top-rated schools and sits in close proximity to all of Orlando’s major attractions with convenient access to “Restaurant Row.”

For a complete copy of the company’s news release, please contact:

Beth Payan, Larry Vershel Communications Inc., 407-644-4142

Crossman & Company Negotiates Long-Term Retail Lease at Banks Crossing in Fayetteville, GA

Sherri Mann
Fayetteville, GA – Crossman & Company, one of the largest retail leasing, management and investment sales firms in the Southeast, recently negotiated a seven-year lease agreement for 7,000 square feet at Banks Crossing shopping center located at Highway 441 S. and Interstate 85 North in Fayetteville.

The new tenant, Sears Authorized Hometown Store will open in mid to late January serving Fayette County and the Atlanta south metro area.

Sherri Mann, Senior Associate at Crossman & Company, negotiated the transaction representing the landlord, Nightingale Realty, LLC based in New York City.

In addition to a broad assortment of appliances and lawn and garden products, the Banks Crossing location of the Sears Hometown Store will also offer Sears Nationwide Service including parts, delivery and installation as well as a pick-up facility for products sold at, according to store manager T.J. Rayford.

The 256,671 square foot shopping center is anchored by J.C. Penney and Kroger. 

Other existing tenants include Planet Fitness, Sally Beauty Supply and Cricket Wireless.

For a complete copy of the company’s news release, please contact:

Beth Payan, Larry Vershel Communications Inc., 407-644-4142

Crossman & Co. Negotiates Lease For Publix-anchored center Southshore Village in Ruskin, FL

Sandra Woodworth
 Ruskin, FL -- Crossman & Company, one of the largest retail leasing, investment sales and management firms in the Southeast, negotiated a long-term lease with national salon chain Great Clips at Southshore Village in Ruskin, Fla. 

Sandra Woodworth, Senior Associate at Crossman & Company, negotiated the transaction on behalf of the landlord, Lakeland-based Publix Super Markets, Inc.  

Great Clips, based in Minneapolis, leased a new 1,200 square foot bay bringing occupancy at the 56,831 square foot center to 95.80 percent.  Brian Bern of Franklin Street Real Estate Services represented the tenant. 

Publix plans to break ground soon on its 46,000 square foot anchor store that is slated to open in December 2016.  Two bays remain with deals pending and two outparcels are available for ground lease only, according to Woodworth.

For a complete copy of the company’s news release, please contact:

Beth Payan, Larry Vershel Communications Inc., 407-644-4142

University of Wisconsin-Stout Professor co-authors business book: ‘The Human Factor to Profitability’

Jeanette Kersten
Menomonie, WI — Two experts on helping companies operate at maximum efficiency through wise use of their employees have authored a new book: “The Human Factor to Profitability — Building a People-Centered Culture for Long-Term Success.”

The book is by Jeanette Kersten, associate professor in the College of Management at University of Wisconsin-Stout, and Kelly LaVenture, assistant professor at Bemidji (Minn.) State University.

Kersten is the UW-Stout People Process Culture endowed chair, an effort funded through gifts from Robert and Debbie Cervenka, owners of Phillips Plastics Corp. until 2010, to improve organizational efficiency and effectiveness through research-based human resources principles.

Kersten said the book she was using for her organizational culture class (INGMT 416/616 People Process Culture) needed updating.

Kelly LaVenture
“We were using a book from 1994 for the People Process Culture course and were unable to find a suitable replacement text that matched the PPC concepts and met the curriculum requirements,” Kersten said. “That prompted the research proposal for writing this book.”

In the forward to the book, Debbie Cervenka described the practices used at Phillips Plastics to retain its people and enhance the company’s performance.

“When you run your organization, valuing all people (and) respecting all people, you find that those people take ownership and pride, and the end results become meaningful. Because we built the best products, our sales grew as a direct result of having people committed to the organization — people who wanted to excel and who didn’t just want a job.”

Kersten said the major points covered in the book are:

·         All people are important

·         A strong belief that people shape the best organizational cultures

·         Happy people working together perform at higher levels and, as a result, all people benefit

Debbie Cervenka
 Kersten added: “These principles are the basis for the seven key elements of a people-centered culture: leveraging people-first core values; leadership that walks the talk; open communication; high levels of trust; aligned operations and work environments focused on human resources and talent development practices; change responsiveness; and organizational resiliency.

 These principles are backed by extensive evidence-based research, Kersten said, as well as practical applications gleaned from dozens of interviews. The results of implementing these practices are higher retention, greater productivity and increased profitability.

The book is published by River Grove Books and is available from online booksellers, including Amazon and Barnes & Noble.

More information on the Cervenka People Process Culture at UW-Stout is available at

For a complete copy of the company’s news release, please contact:

Doug Mell
Executive Director of Communications and External Relations