Monday, July 4, 2011

Starwood Hotels & Resorts: Le Meridien Unveils Innovative Lobby Concept ‘Le Meridien Hub’

NEW YORK, NY--(BUSINESS WIRE)--Le Méridien Hotels & Resorts today introduced its lobby concept, “Le Méridien Hub,” which re-interprets the hotel brand’s lobbies as social gathering places for creative people to converse, debate and exchange.

The Hub concept further builds on Le Méridien brand’s award-winning Arrival experience and coffee culture, which have both been implemented successfully worldwide.

The Hub offers both guests and locals a creative atmosphere where contemporary, curated artwork sets the environment. Members of LM100, a group of cultural innovators of mixed generations and interdisciplinary artistic fields, identified by Le Méridien Cultural Curator Jerome Sans, have contributed their creativity to enhance the Hub experience.

“Starwood has long been an innovator in the transformation of the traditional hotel lobby,” said Eva Ziegler (top right photo), Global Brand Leader, Le Méridien and W Hotels Worldwide.

 “More than 12 years ago when Starwood launched the W brand, our lobbies became Living Rooms, and soon after, Sheraton brought people together with the Link@Sheraton.

 “Most recently, the Aloft brand’s lobbies have been designed to draw people out of their rooms through open floor plans and modular, flexible seating. Today, we are proud to reveal Le Méridien brand’s Hub concept, which will further evolve our new brand direction, designed to appeal to the creative class.”

Le Méridien Barcelona (lower left photo) is the first hotel to fully execute the Hub experience, while other Hubs will launch throughout the year in Le Méridien hotels globally. Designed to promote dialogue, awaken curiosity and stimulate thinking, the Hub can be divided into three experience zones:


Flint Beamon / Megan Lechich
PR Consulting
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