Monday, July 4, 2011
“More than 12 years ago when Starwood launched the W brand, our lobbies became Living Rooms, and soon after, Sheraton brought people together with the Link@Sheraton.
“Most recently, the Aloft brand’s lobbies have been designed to draw people out of their rooms through open floor plans and modular, flexible seating. Today, we are proud to reveal Le Méridien brand’s Hub concept, which will further evolve our new brand direction, designed to appeal to the creative class.”
Le Méridien Barcelona (lower left photo) is the first hotel to fully execute the Hub experience, while other Hubs will launch throughout the year in Le Méridien hotels globally. Designed to promote dialogue, awaken curiosity and stimulate thinking, the Hub can be divided into three experience zones: