"There are numerous firms involved in revenue management, or putting ‘heads in beds,’ but less than a handful that specialize in ‘all’ things revenue related—the sales and marketing strategy, positioning, market analysis and planning required to capture and maximize the right mix of business.
FLC will provide a full array of revenue analysis services, including due diligence for acquisition, troubleshooting, positioning, oversight of brand conversion, business plan preparation, market analysis, sales and marketing staff evaluation, sales training and other critical services related to improving hotel profitability by driving the top line.
In addition, the firm has a network of experienced suppliers, ranging from website design to revenue management programs, branding, and public relations. FLC has in-depth relations with all the premier brand families including Hilton, Starwood, Marriott, IHG and Choice.
Prior to entering the hotel industry, she was president of the Christian Correspondence Church and was founder of Caribbean Missions, a philanthropic organization providing aid to Haiti, Jamaica and other Caribbean Islands.