Monday, March 31, 2008

Four Points by Sheraton’s Chief Beer Officer Celebrates One Year in Office


Search is on for the First Ever Best Brews Summer Intern


In this handout photo provided by Four Points by Sheraton Hotels, the brand's first Chief Beer Officer Scott Kerkmans, center, shares a toast with Four Points Vice President Sandy Swider, right, and Starwood executive Hoyt Harper, left, after ringing the opening bell at the New York Stock Exchange, Monday, March 26, 2007, in New York. As Four Points' CBO Kerkmans will champion their new Best Brews program. (AP Photo/Four Points by Sheraton, Diane Bondareff)

WHITE PLAINS, NY--Corporate America was changed forever a year ago when Four Points by Sheraton appointed the world’s first-ever Chief Beer Officer (CBO), Scott Kerkmans. (photo above)


After a year in office the resident CBO has realized that a dream job can come with a nightmare work load. Scott is seeking a little sudsy help by kicking off a world wide search for a Best Brews Summer intern. The lucky lad or lass will assist the CBO with his Best Brews duties including beer tasting, trend research and brewery relations.

Kerkmans earned his coveted executive title by impressing the Four Points team and receiving over half of the 12,000 votes cast from around the world. Since taking his unique Chief Beer Officer post a year ago, Scott has expanded the Four Points Best Brews training program, started a blog, forged relationships with countless craft breweries, traveled to some of the largest beer festivals and educated guests on the world of beer through his blog at fourpoints.com/cbo.

“Scott really understands the value of simple pleasures including our Best Brews” said Sandy Swider, Vice President of Four Points by Sheraton. “We are excited to see how he will continue to expand the program”. Kerkmans has great plans for the Best Brews program including introducing new beer and food pairings and ways to continue making Four Points by Sheraton the best destination for beer aficionados everywhere.

The deadline for applicants is April 26th. Four finalists will be chosen and again the beer loving community will be called upon to help select the first ever Four Points by Sheraton Best Brews intern!

For additional information on Best Brews and Four Points by Sheraton, including room rates and availability, and the search for the Best Brews intern please visit www.fourpoints.com/cbo.

CONTACT:
Hwee-Peng Yeo
Director, Corporate Communications
Starwood Asia Pacific Hotels & Resorts Ltd
9 Temasek Boulevard, Suntec City Tower 2
#24-02, Singapore 038989
Tel : +65 6335 4837; Cell : +65 9768 6087; +65 9248 0424
Fax : +65 6335 4820
http://www.starwoodhotels.com/;

No comments: