Friday, May 16, 2008

Point2 Technologies and RealtyTrac Enter Marketing Partnership


Deal Provides 1.2 Million Monthly Visitors on www.Point2Homes.com with Access to RealtyTrac Foreclosure Listings

SASKATOON, SK, Canada and IRVINE, CA – Point2 Technologies Inc. (“Point2”), the industry’s largest independent provider of website and listing syndication software for real estate professionals, and RealtyTrac Inc.

(http://www.realtytrac.com/), the leading online marketplace for foreclosure properties, announces a marketing partnership agreement that aims to extend both organizations’ market reach and exposure while establishing new revenue streams at the same time.

Under the deal, Point2 will integrate access to RealtyTrac foreclosure listings, on http://www.point2homes.com/. The integration will enable the site’s growing community of nearly 1.2 million unique monthly visitors to access and research the latest foreclosure and bank-owned properties in the United States, as well as related market data, through a simple subscription process.

“With interest in foreclosures unabated, our partnership with the industry’s leading provider of pre-foreclosure and bank-owned properties makes the consumer experience on Point2 Homes that much more valuable and comprehensive and it creates a new lead generation channel we can potentially leverage to drive more business to Point2 members,” said Saul Klein, (top left photo) Point2 Technologies Chief Executive Officer.

“We’re extremely excited to partner with Point2 to integrate RealtyTrac foreclosure properties on Point2 Homes,” said Rick Sharga, (top right photo) vice president of marketing at RealtyTrac.

“Point2 Homes has and continues to grow at a solid pace, mainly due to the appeal of its unique, rich and detailed listings online consumers seek today. This partnership will enable RealtyTrac to provide foreclosure data to Point2’s growing audience and thereby help us continue to carry out our mission of making foreclosure data more conveniently accessible to more people.”

CONTACT:
Heather Pond, Atomic Public Relations, 415 402 0230, Heather@atomicpr.com

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