Tuesday, June 3, 2008

Priscilla of Boston to Debut on Coral Gables' Miracle Mile


Terranova Corp. Signs the Bridal Company to a 10-year, 6,900-SF Lease Valued at Over $3.3M

MIAMI BEACH, FL – June 3, 2008 – Priscilla of Boston, a bridal company that has been around almost 60 years, is joining the growing list of national retail chains opening stores on Miracle Mile (top right photo)-- the signature street of downtown Coral Gables, known for designer and bridal shops, art galleries, restaurants and live theatre.

Terranova Executive Vice President, Mindy McIlroy represented the landlord in the 10 year, 6,900 square foot lease. This marks the first store for the retailer in the state. Priscilla of Boston will open its doors 4th quarter 2008 at 340 Miracle Mile, Coral Gables, FL.

Terranova Chairman Stephen Bittel had a vision that Miracle Mile would lend itself to becoming the next Lincoln Road with the acquisition of eight properties in October 2004 on the Mile totaling 79,751 square feet of retail space.

“Since the 1940s, Miracle Mile has been known as Coral Gables’ original retail shopping destination and we hope to continue that current evolution into a modern, stroll-and-shop urban street for the city’s fast-growing residential and daytime population by bringing in more national retail chains,” Bittel said.

Priscilla of Boston’s legacy that was started almost 60 years ago lives on in the quality and craftsmanship of each gown and the high level of service given to every customer at their salons.
Each collection combines the heritage of couture craftsmanship with modern, flattering silhouettes and sumptuous fabrics. Unique details and luxurious embellishments add an element of individual style and classic, timeless elegance.
Today, Priscilla of Boston brands offer an extensive selection of exclusive styles each season, which can be customized to suit each bride's preference.


CONTACT: Karen LaFleur, klafleur@terranovacorp.com

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