Westin Hotels & Resorts Blooms With Celebrated Floral Designer Jane Packer

WHITE PLAINS, NY--Just in time for summer, Westin Hotels & Resorts announces an industry-first partnership with celebrated floral designer Jane Packer (top left photo).

Starting this month, all Westin Hotels & Resorts worldwide will debut original arrangements designed by Packer—who is recognized as one of the most influential florists across the globe and whose 13 books have made her the best-selling floral author across the world.

Having challenged the traditional view of floristry with her fresh and innovative approach, Packer championed the idea that flowers are as exciting as fashion and interior design, yet entirely more accessible.

Packer has guided Westin—a similarly innovative brand that has gained recognition for bringing a sense of personal renewal to guests—by creating a style guide that will be used by each hotel’s florist and that illustrates the materials and techniques needed to create the new signature Westin Hotels botanicals.

CONTACT: Hwee Peng, Hwee-Peng Yeo, Director, Corporate Communications, Starwood Asia Pacific Hotels & Resorts Ltd., 9 Temasek Boulevard, Suntec City Tower 2, #24-02, Singapore 038989

Tel : +65 6335 4837; Cell : +65 9768 6087; +65 9248 0424. Fax : +65 6335 4820
www.starwoodhotels.com;
www.starwoodpressclub.com