Done Deals: Crescent Hotels & Resorts Adds Landmark “Adolphus Hotel” to its Luxury Independent Collection

Wednesday, May 20, 2009

Crescent Hotels & Resorts Adds Landmark “Adolphus Hotel” to its Luxury Independent Collection

WASHINGTON, D.C., May 20, 2009—Officials of Crescent Hotels & Resorts, a leading operator and owner of hotels and resorts in the U.S., Canada and the Caribbean, today announced that the company has added the fabled Adolphus Hotel (top right photo) in Dallas to its portfolio.

The Adolphus joins Crescent’s collection of classic independent hotels & resorts that also includes the Georgian Terrace in Atlanta and the il Lugano Hotel in Ft. Lauderdale.

“The Adolphus has achieved legendary status over the past century, and we plan to build on its incredible legacy,” said Michael George, (top left photo) Crescent president and CEO.

“We have a keen appreciation for what it takes to successfully operate and position these elegant, one-of-a-kind, independent properties.

"The Adolphus has so much to offer in the way of European charm and character, and it is synonymous with Texas hospitality.”

Originally built in 1912, the 428-room, Four Diamond luxury hotel has received virtually every architectural, interior design and hospitality award, including the Conde Nast Travelers’ Readers Choice Award as one of the top 10 hotels in the U.S.

“The Adolphus is a perfect complement to our portfolio of unique luxury hotels and resorts, and we plan to take full advantage of cross-marketing opportunities,” George added.

“The property has undergone a multi-million-dollar renovation, which included enlarging and modernizing the already luxurious guest rooms.

"We have begun implementing a very robust marketing and e-marketing plan that will include affiliations with the prestigious Historic Hotels of America and other preferred partners with international reach, which will help us fully leverage the numerous advantages of this iconic property.”

The Adolphus is on the National Register of Historic Places and was built by beer magnate Adolphus Busch as the city’s first grand and posh hotel.

The 22-story Beaux Arts-style building has played host to many leaders of business, government and entertainment, including presidents, from Warren G. Harding (middle left photo) to George H. W. Bush, (bottom right photo) and royalty—Queen Elizabeth II (top right photo) and Prince Philip. (bottom left photo)

Over the years, the building underwent a series of expansions—in 1916, 1926 and 1950, when the hotel expanded to a total of 1,200 rooms. Following the recent $80 million renovation, the hotel reduced the total number of guest rooms to 428.

The hotel features elegant guestrooms, 16 luxury suites and 123 junior suites, as well as 22 meeting rooms and more than 25,000 square feet of flexible meeting and elegantly appointed social space.

The French Room, the property’s Five Diamond award-winning restaurant, earned Gourmet magazine’s top ranking for the Dallas/Fort Worth region, and Wine Spectator’s Award of Excellence.

Headquartered in Fairfax, Va., outside of Washington, D.C., Crescent Hotels & Resorts owns, manages and co-invests in hotel real estate, and is an independent, third-party operator of hotels, resorts, and golf clubs.

The company currently owns or operates approximately 55 hotels and resorts aggregating more than 9,000 rooms in 26 states.

The company’s portfolio encompasses properties in the luxury, resort, upper upscale full-service, boutique, convention and premium select-service segments under the premier hotel brands of Marriott, Hilton, Starwood, Hyatt, InterContinental, Radisson, Preferred, and Wyndham, as well as independent hotels, resorts and Golf Clubs.