Wednesday, March 31, 2010

Sperry Van Ness Becomes First Brokerage Firm to Implement Mobile Marketing Technology for Commercial Property Listings

IRVINE, CA, MARCH 30, 2010 – Sperry Van Ness, one of the nation’s largest commercial real estate brokerage firms, has announced that it has implemented a new mobile marketing platform using for its commercial property listings. Sperry Van Ness is the first commercial real estate brokerage firm to implement this technology. is a mobile marketing platform that uses 2D barcodes, also known as QR codes, along with highly optimized mobile web pages to instantly deliver information to consumers.

This cutting edge marketing strategy will provide immediate access to property information such as URL links to mobile pages, digital flyers, images, video and contact information by simply scanning a bar code with any smart phone device.

“Technology has always been a key component to the success of this company, and this new mobile marketing platform is a result of our efforts to improve our efficiencies in marketing our listings”, said Kevin Maggiacomo (top right photo) , president and CEO of Sperry Van Ness. “We will continue to look for ways to provide better service to our clients.”

Scott R. Maesel  (middle left photo) and Wayne Caplan (bottom right photo) of Sperry Van Ness’ downtown Chicago office is the first to use this new technology in the marketing of 13,000 square feet of retail/restaurant space in Alta At K Station, a luxury high rise development built by The Fifield Companies.

“We are very excited to be the first commercial real estate firm to embrace this new technology and implement it into our marketing plan” said Maesel

Contact: David Ebeling, Ebeling Communications, (949) 278-7851,

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