DENVER, CO, July 26, 2012—Forty-year hospitality industry veteran Jerry Petitt has a reputation for using unorthodox methods to sell hotel franchises and room nights. Now, he’s out to sell his personal mountain, and true to form, he’s scaling new heights to do it.
The former president of Choice Hotels bought the land in 2002 and opened Echo Mountain (top left photo) in early 2006, just 45 minutes from downtown Denver.
Like many of his other marketing ideas, such as the legendary “man in the suitcase” ad campaign for Choice Hotels featuring celebrities like Evel Knievel, Vanna White and Jimmy Conners, Petitt is running counter to conventional thinking and is selling the 226-acre resort via a sealed bid auction, with bids due by August 2, 2012.
For a complete copy of the company’s news release, please contact:
Chris Daly, media
(703) 435-6293
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