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| Michael Bull |
ATLANTA, GA – Businesses need to be on social media, or else
they may face extinction. Once they’re on social media, they should have a
strategy.
Those were two of the important points expressed in the most
recent episode of the “Commercial Real Estate Show,” hosted by Michael Bull.
The episode took an enlightening look at social-media
strategies for businesses. Among the topics discussed were companies that are
successful on social media, social-media policies for employees and common
mistakes that firms make on social media.
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| Les Adkins |
Adkins pointed to Coca-Cola and Virgin as two
examples of companies using social media successfully. Noting that the beverage
giant has one of the largest pages on Facebook,
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| Richard Branson |
Adkins said Coke has thrived on the platform and solidified
customer loyalty in the process because the firm has “created an environment
where you can connect with the company outside of just buying their product.
They talk about what they’re doing for the environment and how they’re working
in the community.”
Meanwhile, Virgin CEO Richard Branson is a
high-profile user of Twitter, Adkins noted. “You feel real connected with the
firm because you’re actually hearing from him on Twitter,” added Bull, the
founder and president of Bull Realty.
Before diving headfirst into social media, a business has to
develop an understanding of its customers, the information they want and the
platforms they primarily use, Adkins said. Also, companies must develop
detailed objectives and strategies for their social-media efforts, he added.
For a complete copy of the company's news release, please contact:
Stephen Ursery
The Wilbert Group
E-mail: sursery@thewilbertgroup.com
Office: (404) 965-5026
Cell: (404) 405-2354
www.wnspr.com
The entire episode on social-media strategies is available for download at www.CREshow.com.
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