Wednesday, December 19, 2012

ZipRealty Launches Second Generation of Zap to Improve Real Estate Agent Efficiency and Service


Lenny Baker
EMERYVILLE, CA, Dec. 19, 2012 – ZipRealty, Inc. (http://www.ziprealty.com) (NASDAQ: ZIPR), the leading online technology-enabled residential real estate brokerage company, today launched the second generation of Zap, a cutting-edge real estate technology solution for agents, brokers and home buyers.

Zap combines ZipRealty’s industry-leading CRM with its website and mobile application, the most powerful suite of real estate marketing tools in the United States.

Zap fully integrates these dynamic platforms to give prospective home buyers superior customer service, while providing agents with sophisticated insight into their clients’ online home search activity.

Van Davis
The Zap platform is available to both ZipRealty agents and Powered by Zip (PBZ) agents, ZipRealty’s nationwide broker partners.

 “Together, Zap and ZipRealty.com are designed to empower a movement of agents and brokers who seek to serve their customers differently,” says Lanny Baker, President and Chief Executive Officer of ZipRealty.

“Our integrated technology system provides home buyers with accurate and timely real estate information, while enabling agents to deliver the outstanding personalized service that converts leads into actual business.”

“Zap is an end-to-end real estate solution,” says Van Davis, President of Brokerage Operations for ZipRealty. “It helps agents identify ‘high-probability’ customers – those more likely to execute transactions – monitor their online search parameters, such as their preferred neighborhoods and pricing preferences, and respond when and how the customer prefers.”

For a complete copy of the company’s news release, please contact:

Stacey Corso
Public Relations Manager
ZipRealty, Inc.
(510) 735-2667

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