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| Marissa Winsky |
ATLANTA, GA (Sept. 18, 2013) – Carter, a leading real estate
investment, development and advisory firm, is proud to announce that two
prestigious marketing and media associations – the New Media Institute and the
Web Marketing Association – have named the Carter website a Standard of
Excellence winner in the real estate category.
Carter received the Standard of Excellence Award from the
New Media Institute and the Real Estate Standard of Excellence Award from the
Web Marketing Association.
Winners of New Media Awards are chosen by a panel of judges
with “expert eyes in new media” and are judged on several criteria, such as how
dynamic the site is, user-friendliness, content and how well it serves audience
needs.
Now in its ninth year, The New Media Institute this year awarded 36
companies with the honor; Carter is one of 17 companies chosen for the Standard
of Excellence Award.
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| Laurie Israel |
The Web Marketing Association has been recognizing
excellence in online marketing for 16 years with the WebAward. Design,
innovation, content, technology, interactivity, copywriting and ease of use are
all criteria for winners.
The WebAward honors companies in sectors as diverse
as real estate, radio and biotechnology for their online marketing
strategies.
This year, more than1,500
entries from 40 countries were judged in 96 industry categories. Carter is one
of nine Real Estate Standard of Excellence winners. The category recognizes the
most effective and best websites in both residential and commercial real estate
sectors.
“Carter uses its website as a platform to positively promote
the essence of the Carter brand as a bold investor, developer and advisor,”
said Marisa Winsky, marketing director at Carter.
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| Malloy Peterson |
“We are thrilled to
have our website recognized and to be honored amongst the innovative line-up of
winners. Our marketing department and leaders at Carter played an integral role
in the rebrand last year and continue to support future enhancements to the
website.”
Winners of both awards are chosen not only for design, but
also for how they are employing technology to communicate with users. Carter is
in good company among other winners, who include The Coca-Cola Beverage
Institute for Health & Wellness, Pandora Mobile App, Kaiser Permanente,
About.com and CareerBuilder.com.
“Carter has always been a maverick in the industry and we
knew the new site needed to capture that brand personality,” said TG Madison’s
Director of Digital Development David Massey. “We feel we were able to
give a fresh look to an established brand while creating a site that delivers
best in class user experience and functionality.”
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| David Massey |
Malloy Peterson, senior vice president at Carter, and
Laurie Israel, creative manager at Carter, worked with website developer
SimpleFlame and marketing agency TG Madison to create the new design, layout
and messaging that clearly defines the company’s offerings and effectively
captures Carter’s unique entrepreneurial spirit.
Built on the Adobe Catalyst platform, Carter’s website
provides a unique user experience for its online audiences. The website was
built in-house.
For a complete copy of the company’s news releases,
please contact:
Tony Wilbert
The Wilbert Group
404-965-5022
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