Belvedere Hotel, New York, NY |
Bellevue, WA, Sept. 16, 2013 – Hotels in the United States
of America that have enabled the Expedia® Traveler Preference™ (ETP) program have
experienced an increase in their standalone (room only) year-over-year net room
night production of 10 percentage points on average, according to analysis by
the Expedia group®.
Melissa Maher |
ETP-enabled hotels
offer travelers choice on how they would like to pay for their reservation,
either at the time of the booking or at the time of stay. More than 30,000
hotels globally are now signed up to the program and nearly 8,500 in the United
States are already ETP-enabled*.
The Expedia group®
analysis also found that for standalone room nights where customers were
offered a choice of when to pay for their hotel in the United States, the split
of room nights was 50/50 between Expedia Collect and Hotel Collect.
When compared to the total production that Expedia provides
its hoteliers in the United States, which includes bookings from package,
non-refundable and other channels, the percentage of Hotel Collect bookings is
roughly 31 percent.
“By offering
consumers a choice of how they’d like to pay for their hotel reservation, we
increase the likelihood that they will book, and our hotel partners in the U.S.
are reaping the benefits of this increased conversion,” said Melissa Maher,
senior vice president at the Expedia group.
“The Belvedere
Hotel saw great potential in the Expedia Traveler Preference Program when
it was rolled out last year especially in terms of attracting European
travelers who prefer paying the hotel directly.
“We have seen a robust 67 percent increase in YOY room
nights since joining the program. In
addition to the expected increase in international travelers, we are even seeing higher ADR and booking
windows.
For a complete copy of the company’s news release, please
contact:
Chris Daly
President
Daly Gray, Inc.
Ph: 703-435-6293
Cell: 703-864-5553
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