ATLANTA, GA (Nov. 1, 2013) — Get ready to lace up your ice
skates and head over to Atlantic Station. Starting Nov. 15, visitors can kick
off the holiday season with Skate Atlantic Station, a
10,000-square-foot, open-air ice-skating rink, presented by PNC Bank, set in
the backdrop of Atlanta’s premier mixed-use destination.
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| Daniel Easton |
Skate Atlantic
Station will take over District Street between 17 1/2th and 18th Streets. The
unique, track-style rink, surrounded by the shops and restaurants at Atlantic
Station, will offer a magical winter atmosphere to skaters. Dazzling lights and
holiday décor will have skaters dreaming of a white Christmas.
American Skating
Entertainment Centers (ASEC) has been selected to create and operate the
ice-skating rink. The company has created ice-skating rinks at some of the top
retail and entertainment destinations in the United States, including L.A. LIVE
at the Staples Center in Los Angeles and Houston Galleria Mall in Houston.
ASEC will use a
full-sized Zamboni and 400 tons of refrigeration capacity to maintain a
flawless skating surface. The ice-skating rink will include an energy-efficient
aluminum cover to protect the ice during the day and reduce the carbon
footprint.
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| Atlantic Station, Atlanta, GA |
“Skate Atlantic Station will help transform Atlantic Station
into a winter wonderland, creating a signature holiday experience that is
unparalleled in Atlanta,” said Daniel Easton, director of marketing at
Atlantic Station.
“The new ice-skating rink joins an already well-established
lineup of the best holiday events in the city, and we believe it will become a
holiday destination for friends and families for years to come.”
For a complete
copy of the company’s news release, please contact:
Savannah Duncan
The Wilbert Group
O: 404.343.0870
C: 404.901.4433
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