Done Deals: MOCK, the agency, buys two buildings in Atlanta’s Westside district

Tuesday, January 7, 2014

MOCK, the agency, buys two buildings in Atlanta’s Westside district

Rendering by LOOP of 247 and 253 - 14th Street, Westside District, Atlanta, GA

Rob Broadfoot

Atlanta, GA —MOCK, the agency, an advertising, graphic and digital design company based in Atlanta, purchased two buildings on 14th Street, in Atlanta’s Westside district. The first building will become MOCK’s new office, and the other is available for lease.

The decision to purchase the buildings was two-fold: Mock’s principals aim to create a unique environment to build their company culture and also believe the real estate play will have financial rewards.

“We wanted to find a permanent home and build our home,” said principal Donald Mock. “We also believe we’ll be able to reduce the money we are spending on office space, if we get the right tenant.”

The two buildings, at 247 14th Street and 253 14th Street, are both 2,500 square feet. MOCK has worked with architect Jordan Williams of Plexus R+D, and both buildings are currently under renovation. Expect contemporary, open, creative space.

Dan Granot

“Architecture and graphic design go well together,” said Mock. “We are tearing apart something, and re-creating it from scratch. It mirrors what we do for our clients and has been a really invigorating, creative process.”

Principal Rob Broadfoot encourages other business owners to consider owning, rather than leasing. “Instead of paying rent to someone else, we are building equity,” he said.

Other advantages of buying include: Properties in good locations will appreciate over time; costs are predictable, particularly with a long-term, fixed-rate mortgage; companies can take depreciation on the improvement portions of their property; companies can usually deduct interest payments on their tax filings; owners can rent out extra office space as an added source of income; businesses are free to make the spaces their own.

Dan Granot of Joel & Granot represented MOCK in the purchase of the buildings. Dave Smith, also of Joel & Granot, is representing MOCK in leasing.