Thursday, February 5, 2015

One Unit Sold, Two Units Under Contract at The residences at Mandarin Oriental, Atlanta

Karen Rodriguez
                                                 ATLANTA, GA – Building on the sales momentum of last year, iStar Residential, a division of iStar Financial Inc. (NYSE: STAR), is pleased to announce that the first sale of the year has closed at The Residences at Mandarin Oriental, Atlanta.

Within the first few weeks of January, Karen Rodriguez, the exclusive listing broker for the project, kicked off the new year by putting two more homes under contract.

“The momentum at The Residences is obvious with 50 percent of our building already sold,” said John Kubicko, senior vice president for iStar Financial.

“Our building is the only luxury one in the area with ready-to-move-in inventory, and the product is clearly resonating with buyers. 

John Kubicko
"After selling the eight finished homes we put on the market in record time last year, we believe this next phase of 10 available residences will move quickly.”

Out of the limited inventory available, iStar plans to leave six units as shells for discerning homebuyers seeking a fully customized home. These remaining units are expected to sell by the end of the year.

“Our homes really represent a new Buckhead, where stuffy traditional is out and sophisticated, high-end design with a mix of modern elements and clean lines is in,” Rodriguez said. “We have worked hard to reposition this property as the premier address in Buckhead, and we believe we have done exactly that.”

iStar recruited Rodriguez in December 2013 to take over all sales and marketing. Rodriguez and her team created an entirely new sales campaign, messaging, and product offering, which resulted in $20 million in sales at the property in 2014.    

 For a complete copy of the company’s news release, please contact:
Tony Wilbert
The Wilbert Group
Tel: 404-965-5022

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