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| R. Mark Woodworth |
Atlanta, GA, Aug. 12, 2015
– PKF Hospitality Research (PKF-HR), a CBRE Company released the results of
their latest assessment of the accuracy of their Hotel Horizons® forecasts for
the U.S. lodging industry.
This is the
fourth periodic review conducted by PKF-HR since 2005 and is an important and
critical component of the firm’s forecasting efforts.
“Once again we are pleased
to report that the accuracy of our forecasts remains high,” said R. Mark Woodworth, senior managing
director of PKF-HR. “Accuracy on the
national level continues to far exceed generally accepted benchmarks.
"At the local level, accuracy is strong for
the most part. However, there are
markets where the level of precision will be improved.
“Periodic accuracy
assessments are extremely important to us.
Internally, they help us improve our models and forecasting
procedures. Externally, these tests of
accuracy allow our clients to calibrate the decisions they are making based on
our forecasts,” said Woodworth.
For a complete copy of the company’s news
release, please contact:
Chris Daly
Gray Public Relations
703 435 6293
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