Tuesday, March 8, 2016

CBRE Hotel Research Reports National Occupancy Reaches New High While local levels Begin to Decline

R. Mark Woodworth
Atlanta, GA, March 8, 2016 – The U.S. lodging industry is forecast to achieve another all-time record occupancy level in 2016, but an increasing number of local markets are starting to show the effects of growing competition.

 According to the March to May 2016 edition of Hotel Horizons®, CBRE Hotels’ Americas Research is projecting a year-end 2016 occupancy level of 65.7 percent, 20 basis points greater than the record level of occupancy achieved in 2015.

“We always caution our clients to pay closest attention to local market conditions, as opposed to broad national trends,” said R. Mark Woodworth, senior managing director of CBRE Hotels’ Americas Research.

 “While the outlook for the overall U.S. lodging industry is solid for the next few years, we acknowledge that a growing number of local markets will begin to experience a decline in occupancy levels.  This is the result of the emergence of new competition that heretofore has been kept under wraps.”

For a complete copy of the company’s news release, please contact:

Robert McGrath
212 984 8267

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