Wednesday, March 30, 2016

The Summit at Fritz Farm in Lexington, KY Lands Bonobos Guideshop

Andy Dunn

BIRMINGHAM, AL — Bayer Properties announced that Bonobos, a high-energy apparel company that designs and sells men’s clothing, has selected The Summit at Fritz Farm to house its next Guideshop.

Bonobos chose The Summit at Fritz Farm for its Kentucky location because of its unique and innovative approach to attracting retail to a sophisticated, yet under-served market.

 The $156 million mixed-use experiential development will open in Lexington in March 2017.

"The Summit at Fritz Farm is a new, innovative development with a strong mix of local and national independent businesses, making it an obvious choice for a Bonobos Guideshop,” said Andy Dunn, founder and CEO of Bonobos. “We're excited to open our first Kentucky location and can't wait to be a part of the vibrant city of Lexington."

 To further customize the experience for Lexington, the Bonobos Guideshop at The Summit at Fritz Farm will offer shoppers a sampling of Kentucky bourbon.

 For a complete copy of the company’s news release, please contact:
Gayle MacIntyre, The Wilbert Group
Tel: 404-643-8222

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