Wednesday, June 8, 2016

Wyndham Hotel Group Unveils Strategic Global Transformation Across 16 Brands

Josh Lesnick
PARSIPPANY, NJ  (June 8, 2016) -- Wyndham Hotel Group (WHG), the world’s most diverse and largest hotel company based on number of hotels, today unveiled its vision for the democratization of travel, bringing the hospitality industry one step closer to providing great value and quality experiences at every price point.

WHG’s roadmap for the strategic transformation of its iconic brands is aimed at elevating the travel experience for millennials and the diverse global middle class.

The product of an 18-month study focused on 50 recognized hotel brands along with the primary decision drivers of thousands of business and leisure travelers around the world, WHG’s global transformation will reposition and revitalize its 16 economy, midscale and upscale brands to meet the needs of travelers regardless of their budget or traveling style.

From rejuvenated interiors and refreshed marketing campaigns to enhanced perks targeted to the kinds of travelers each brand welcomes, guests will begin to see changes throughout WHG as early as summer 2016. (For a complete overview of the transformations underway, click here).

“We believe travel is about creating lasting memories, but given what’s currently available in the market, travelers are forced to compromise enriching experiences because of price,” said Josh Lesnick, WHG’s chief marketing officer.

“It’s time for the hospitality industry to get democratization right – it’s not just about value for money, it’s about the freedom to explore your world the way you want. Wyndham Hotel Group’s transformation enables that freedom.”

 For a complete copy of the company’s news release, please contact:

Gabriella Chiera
Wyndham Hotel Group
+1 (973) 753-6590

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