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| Josh Lesnick |
PARSIPPANY, NJ (June 8, 2016) -- Wyndham Hotel Group (WHG),
the world’s most diverse and largest hotel company based on number of hotels,
today unveiled its vision for the democratization of travel, bringing the hospitality
industry one step closer to providing great value and quality experiences at
every price point.
WHG’s roadmap for the
strategic transformation of its iconic brands is aimed at elevating the travel
experience for millennials and the diverse global middle class.
The product of an 18-month
study focused on 50 recognized hotel brands along with the primary decision
drivers of thousands of business and leisure travelers around the world, WHG’s
global transformation will reposition and revitalize its 16 economy, midscale
and upscale brands to meet the needs of travelers regardless of their budget or
traveling style.
From rejuvenated interiors
and refreshed marketing campaigns to enhanced perks targeted to the kinds of
travelers each brand welcomes, guests will begin to see changes throughout WHG
as early as summer 2016. (For a complete overview of the transformations
underway, click here).
“We believe travel is
about creating lasting memories, but given what’s currently available in the
market, travelers are forced to compromise enriching experiences because of
price,” said Josh Lesnick, WHG’s
chief marketing officer.
“It’s time for the
hospitality industry to get democratization right – it’s not just about value
for money, it’s about the freedom to explore your world the way you want.
Wyndham Hotel Group’s transformation enables that freedom.”
For a
complete copy of the company’s news release, please contact:
Gabriella Chiera
Wyndham Hotel Group
+1 (973) 753-6590
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