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| Timothy Hanifin |
SAN JOSE, CA – A pipeline
of more than $100 million worth of preconstruction and construction activity in
Northern California – primarily made up of major retail renovation and
repositioning projects – has prompted industry leader Graycor Construction
Company to open a satellite office in San Jose.
Through the office, the
company is managing projects including: Westfield Valley Fair in Santa Clara,
the Great Mall in Milpitas, Northridge Mall in Salinas and Kerasotes ShowPlace
ICON Theatres in Mountain View, Santa Clara and Laguna Beach.
Each project employs
Graycor’s “Live Environment” approach, a proprietary strategy that allows
retailers to remain open during construction, maintaining cash flow and market
presence in today’s demanding retail environment.
In the Bay area, projects are
being managed by a quickly growing team of new and long-tenured Graycor project
management and supervision professionals.
“Retail owners are under
tremendous pressure to keep their properties updated as ‘destinations’ that
offer the kind of personal experience that online shopping does not.
Unfortunately, few – if any – owners have the luxury of closing during these
renovations,” said Tim Hanifin, Vice
President and General Manager of Graycor Construction Company.
“Maintaining a safe,
accessible, attractive and profitable retail center during construction is a
complex task, but companies with the ability to deliver that outcome have an
acute advantage in what has become a very competitive retail market.”
“Live Environment boils down to asking the
right questions early, ensuring that we understand the sophisticated needs and
objectives of our clients, and identifying what needs to happen to exceed those
expectations,” said Brian Feckler,
Construction Manager for Graycor Construction Company.
“What is the optimal time
for work to be performed to minimize disruption? What housekeeping measures
will maintain the highest level of safety and appeal at the facility? Are
alternative walkways, custom fencing or other temporary changes needed to
conceal construction staging?
“These are just some of
the ways we encourage coordination and communication long before construction
begins, so that we know what to purchase, schedule or execute as we pull off a
seamless renovation. Our live environment approach has been successfully
applied to a variety of project types including shopping centers, retail,
hospitality and industrial.”
For a complete copy of the company’s news release,
please contact:
Stacey Hershauer
focusAZ
Marketing & Public
Relations
(480) 600-0195
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