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| Cynthia Liu |
PARSIPPANY, NJ – Millions of local Y members and their families across the U.S. are
getting something extra to smile about today thanks to Howard Johnson and its
newly launched partnership with YMCA of the USA.
Focused on encouraging families to stay active, make
memories and of course, have fun, the partnership centers around Howard
Johnson’s new national sponsorship of the 2018 YMCA National Swimming and
Diving Championships and gives members the opportunity to save up to 20% off at
HoJo hotels across the country, with 5% of every booking benefiting the
non-profit.
“The Y is one of the most well-known and respected
organizations in the world and three out of every four Howard Johnson hotels
are located within just 10 miles of a local Y branch” said Cynthia
Liu, brand leader and vice president of operations for Howard Johnson.
4 “We want to play
a bigger role in giving back to the communities where our hotels operate, so finding
a partner who not only shared our family-focused values but brought the scale
and reach necessary to make a meaningful impact was really important.”
“Howard Johnson and the Y have parallels, particularly
when you think about the iconic status of both brands,” said Valerie Barker
Waller, senior vice president and chief marketing officer, YMCA of the USA.
“We’re proud to have their support behind one of our marquee events and know
that the investment they’re making—directly through sponsorship and a donation
campaign and indirectly through their member discount—will ultimately enable
the Y to continue its work strengthening communities and building a
better us.”
Coinciding with the partnership, Howard Johnson will
launch a campaign of new creative and on-property collateral, all with the
tagline: “Go Happy. Go Healthy.”
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| Valerie Barker Waller |
The 2018 YMCA National Swimming and Diving
Championships are a series of three, multi-day, multi-city events, which started last week with the YMCA Short Course National Championship at the Greensboro
Aquatic Complex in Greensboro, N.C. and continue with stops later this spring
and summer at the YMCA National Diving Championship and YMCA Masters Meet in
Fort Lauderdale, Fla. and the YMCA Long Course Championship in College Park,
Md.
Combined, the three events bring together over 3,000 student athletes and
more than 18,000 spectators. Additional activations between the two brands are
expected later this year.
For more information,
please contact:
Rob Myers
Wyndham Hotel Group
22 Sylvan Way
Parsippany, NJ 07054
www.wyndhamworldwide.com.
Wyndham Hotel Group
www.hojo.com.
NYSE: WYN
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