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| Hotel Indigo, Birmingham, AL |
BIRMINGHAM, AL, May
9, 2018—Marshall Hotels & Resorts, a leading hotel
management and services company that operates properties nationwide, today
announced that it has taken over management of the 63-room Hotel Indigo
in Birmingham, Ala. The former Hotel Highland Downtown, originally built
as a medical arts building in 1931, marks the company’s first entry into
Alabama.
“The Hotel Indigo represents our ideal portfolio addition—a unique
hotel in a strong secondary market that can benefit from either capital
improvements and/or improved management,” said Mike Marshall, president
and CEO, Marshall Hotels & Resorts.
“This beautifully designed building, with its
Art Deco flourishes, has acted as everything from an apothecary to a dance
hall. While it has served as a hotel for the past three decades, the property
had seen better days. With its recent $5.0 million conversion to IHG’s
Hotel Indigo brand, the property is now better positioned to take full
advantage of its market presence.”
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| Mike Marshall |
The Hotel Indigo is located in the Five Points area,
Birmingham’s arts, entertainment and dining district, near UAB Hospital and UAB Campus, with easy access to
Birmingham Jefferson Civic Center and Vulcan Park. Contemporary,
spacious guest rooms feature plush lounge chairs, 49” HDTVs, high-speed
internet access and oversized work spaces. The hotel’s 28 suites also
include a relaxing sitting area with wet bar, Keurig coffee machine and
mini-refrigerator in the living room.
Additional hotel amenities include Aveda bath products, spa-like
showers, fitness center, valet parking and luxury linens. Guests can
unwind with specialty cocktails and smoke infused whiskeys at the hotel’s Rx
Lounge, themed with the building’s medical arts origins in mind. The menu
features myriad “ale-ments, anti-oxidants and effervescents” that include
numerous, local craft beers, wines and champagnes/proseccos. The Rx
Lounge provides full breakfast, lunch and dinner menus, as well.
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| Birmingham Jefferson Civic Center |
“Particularly with our growing regional sales presence in the
greater Atlanta, this is a very attractive project for us,” Marshall
added. “This is a premier, ‘like-new’ hotel in strong location, and we
are confident it quickly will regain its place as the rightful market leader.”
Additional information may be found at the company's Web site: www.marshallhotels.com.
For more
information, please contact:
CHRIS DALY
PRESIDENT
DALY GRAY PUBLIC
RELATIONS, INC.
620 Herndon Parkway,
Suite 115 | Herndon, VA 20170
Main: 703-435-6293
Mobile: 703-864-5553
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