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| Alicia Zaro |
LOS ANGELES, CA, July 7, 2020 – Ware Malcomb, an award-winning international design firm, today announced construction is complete on L’Oreal’s new Pulp Riot offices located at 16501 Ventura Boulevard, Suite 400, in Encino, Calif. Ware Malcomb provided interior architecture and design services for the project.
Pulp Riot is a professional brand of hair color known for
its portfolio of cutting-edge products featuring bold and vibrant colors and a
dedication to artistic expression.
Their new 6,600 square foot office space includes a hair demo salon, conference rooms, open offices, flex offices and a photo studio. The space serves as a training facility for stylists throughout the country who frequently visit to learn how to create innovative hair styles with Pulp Riot’s wide array of coloring products.
Their new 6,600 square foot office space includes a hair demo salon, conference rooms, open offices, flex offices and a photo studio. The space serves as a training facility for stylists throughout the country who frequently visit to learn how to create innovative hair styles with Pulp Riot’s wide array of coloring products.
“This is a company with a very distinct brand, and we wanted
the interior design to showcase that brand and tell a story throughout the
space,” said Alicia Zaro, Director of Interior Architecture & Design for
Ware Malcomb’s Los Angeles office.
“In working closely with the team at L’Oreal
and Pulp Riot, we created an environment where the company’s branding could
speak for itself in a space that inspires innovation and creativity for
employees and visitors alike.”
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| Pulp Riot office, 16501 Ventura Boulevard, Suite 400, Encino, CA |
Ware Malcomb selected materials that used simple textures in contrasting ways. Black, white, and greys were paired with simple white walls to allow blank canvases for the company’s branding, creating huge statement walls.
Darker ceilings were incorporated to allow for a deep contrast with the pops of colors on the walls, which were provided by a graffiti artist who had also worked on Pulp Riot’s branding and packaging.
 |
| Pulp Riot entrance |
Acoustical clouds were dropped in the main conference room with organic flowing carpet to create a grand entry for the space adjacent to the demo salon. Ware Malcomb also selected furniture colors that tied into the overall branding concept.
The General Contractor for the
project was Pinnacle.
CONTACTS:
Rachel Devany
VP Public Relations, KCOMM for Ware Malcomb
Maria Rodgers, Public Relations
Manager, 949.660.9128, mrodgers@waremalcomb.com
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