Thursday, May 6, 2021

Always an Icon, Now an Oasis -- The Shops at Sportsmen's Lodge Set for Rolling Opening This Summer

Renderings above and below
of 
The Shops at Sportsmen’s Lodge
in Studio City
, CA

 STUDIO CITY, CA – Hollywood loves a good sequel, a reinvention of the original that’s even more compelling.  Which is exactly what makes the much-anticipated opening of The Shops at Sportsmen’s Lodge in Studio City so exciting. 

  The rolling opening begins this summer and kicks off with true star power – the debut of anchor tenant Erewhon, the L.A.-based, celebrity-favorite market and café known for its extensive selection of organic, healthy, pure, nutrient-rich foods. 

 John Usdan

This will be Erewhon’s seventh area location and its first in the San Fernando Valley.  

Other notable “above the title” tenants set to open at The Shops at Sportsmen’s Lodge this summer include Civil Coffee, Free People Movement, Madison Reed, Myodetox, Roberta’s Pizza, SALT Optics, Tocaya, Tuesday’s Sweet Shoppe, Ushi Ushi, Van Leeuwen, and Vuori. 

  More than a dozen additional tenants (to be announced) plan to open at the center by year’s end.

Rob Jernigan

To attract top retailers in the shopping, dining and wellness categories to The Shops at Sportsmen’s Lodge, an all-star cast of developers and designers transformed an iconic site steeped in silver screen lore, rewriting it for a new, modern audience. 

 Located where Ventura Boulevard and Coldwater Canyon meet in the heart of the Valley, they’ve created a welcoming oasis of low-key luxury that will draw studio executives and foodies, wellness-seekers and community-builders, and fashionistas and families, alike.


 “Dating back as early as the 1800s and rising to prominence in the 1940s during Hollywood’s Golden Era, Sportsmen’s Lodge was the social center of the Valley,” said John Usdan, Chief Executive Officer of property owner Midwood Investment & Development. 

 “With upscale dining and shopping, Mid-century modern architecture and California-friendly landscaping that honor the site, and bespoke amenities and programming, The Shops at Sportsmen’s Lodge will breathe new life into this beloved site.”

 Midwood tapped renowned architectural firm Gensler and design studio OLIN for the 95,000 square-foot, The Shops at Sportsmen’s Lodge redevelopment project, which replaces the former meeting and convention space formerly on the property. 



The team worked closely with the city’s Cultural Heritage Commission, maintaining the rustic spirit of the Lodge, the existing natural foliage and tree canopy, and ensuring the design to provide views of the pond, pool and nearby river from throughout the project.

 "The goal was to create a charming and intimate park-like village of shops, eateries and wellness offerings buffered from the bustle of Ventura Boulevard,” said architect Rob Jernigan, co-managing principal of Gensler's Los Angeles office. 

 “While we know the Shops at Sportsmen’s Lodge will attract guests from throughout the region, we intentionally designed the project to appeal to, and fit seamlessly within the fabric of the neighborhood.”

 Creating opportunities for community, connection and convenience also were paramount in the redevelopment plan. 

 Thoughtful tenant curation by Midwood’s leasing team has focused on tenants known for building community through store-level activations, programming, and collaboration with other tenants.

 Celebrating its provenance as a gathering place for generations, the center also will include abundant open-air communal spaces throughout – including the large waterfront “Redwood Deck” – that will encourage guests to relax and reconnect over coffee, food, and conversation. 

Hot Retail Spot: Ventura Boulevard and Coldwater Canyon Avenue
                                                Studio City, CA

These spaces also will provide venues for tenant and center events.

 For convenience, The Shops at Sportsmen’s Lodge will offer abundant parking with available valet services.  Situated at the heart of Studio City, guests also can easily access the center on foot or by bike, including from the LA River trail which connects to the property.

 “At Midwood, we are committed to restoring and revitalizing the fabric of the communities in which we build, and to improving the way people live, work and play through our industry-leading design, planning and execution,” said Usdan. 

Typical Erewhon market

“Developed thoughtfully and intentionally with the needs and desires of the community and our neighbors top-of-mind, The Shops at Sportsmen’s Lodge is a powerful example of our approach.”

   About Midwood Investment & Development

Samuel Lemberg, 84
Passed July 15, 1981
(Photo courtesy Brooklyn Eagle
archives)


Founded in Midwood, Brooklyn by Samuel Lemberg, Midwood Investment & Development has grown and evolved with New York City for over ninety years.

 Today, the company is a sophisticated vertically-integrated investment, development and management platform that owns over 130 properties across the US, and has several million square feet in its development pipeline. 

  At the intersection of architecture, urbanism, technology, and data, Midwood’s mission is to acquire, develop, and manage best-in-class mixed-use commercial and residential properties that improve neighborhoods and enrich lives.

CONTACTS:

Miki Akil / Carrie Freitas

Kitchen Table PR

832.260.4414

miki@kitchentablepr.com

 

 

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